Fashion’s foray into the everevolving gaming industry

According to Makersvalley, a high-end manufacturing unit, Gen-Z in US spends $40 billion a year on clothing and skins for their video game avatars. Using this as an opportunity, brands such as Adidas, Levi’s, Jordan and Ralph Lauren have partnered with video game creators. A number of games allow users to dress their gaming avatars in various outfits, including event-specific ones. And just as in real life, wearing designer clothes in a game or on an app signals wealth within that virtual realm.