Celebrations, Bollywood style
(Left to Right): Srirup Mitra, general manager Hair Care, Hindustan Unilever Ltd, actor Kangana Ranaut, filmmaker Krishika Lulla and actor R Madhavan at the recent ‘Jashan mein Tashan’ sangeet party hosted by Sunsilk
The Tanu Weds Manu Returns stars, Kangana Ranaut and R Madhavan, raised the bar for celebrations at the sangeet party hosted by Sunsilk. This event, replete with live music and dancing, was a precursor to the much-anticipated wedding of Tanu and Manu. At the event, the stars also unveiled the ‘Sunsilk Jashan Mein Tashan’ pack – a celebration styling kit for the fans who wish to emulate the various hairstyles sported by Kangana’s character in the sequel.
“For a celebratory, fun film like Tanu Weds Manu Returns, it was important for us to partner with a brand that would fit perfectly with the young attitude and expression of the characters from the film. Since hair plays such a big role in creating two distinct looks for the diverse characters of Tanu and Datto, we couldn’t have found a better fit than Sunsilk to associate with,” says Kangana, adding, “Weddings are all about non-stop celebrations, where girls are excited about trying out different looks for different occasions. And what better accessory than your gorgeous hair to help you add that extra bit of ‘tashan’ to every ‘jashan’. So whether it’s the haldi, sangeet or baraat, with Sunsilk — jab baal ho saath, toh ban jaaye har baat (All’s well with healthy hair).”
Fans across the country also stand a chance to win an opportunity to celebrate their own wedding sangeet in style, with Kangana and Madhavan, through a simple contest. Speaking about the contest and the partnership, Srirup Mitra, general manager, hair care at Hindustan Unilever Ltd, says, “Sunsilk celebrates a 20-something girl’s confidence to express herself through her hair. Tanu Weds Manu Returns is a perfect fit for us since the female lead in the movie (played by Kangana) personifies the spunky, vibrant Sunsilk girl. With the help of Sunsilk, young girls can get the look of their choice for this wedding season. Additionally, our truly exclusive and creative contest will allow fans to win a chance to celebrate their sangeet with Tanu and Manu. We’re confident that this partnership will bring more excitement for our consumers.”
Tanu Weds Manu Returns has Kangana Ranaut and R Madhavan reprising their roles from the original. While the first film delved into pre-marriage complexities, the sequel explores the conflicts in marital life. Producer of the film, Krishika Lulla, says, “Tanu Weds Manu Returns is a complete family entertainer that will appeal to every household, especially girls across India. Sunsilk, being a leading household brand especially for young girls, was a perfect fit for us to reach out to our audiences who would relate to the characters of Tanu and Datto from the film.”