HT City

Hard talk for Hard Kaur

- Aditi Caroli aditi.caroli@hindustant­

Hard Kaur is facing the wrath of DJs because of her latest single Aise Karte Hai Party. The song, sung and composed by the hip-hop artist, has negative lyrics like Jaldi Baja Tu Saale and Nahi Toh Doon Kaan Ke Neeche. This has not gone down well with the DJs.

Calling it a personal attack and a publicity stunt, DJs are not happy. DJ Sumit Sethi says, “There are better ways to find publicity. If you want to become like (rapper) Badshah, you have to create content like that. It depicts what kind of a person she is. We are not going to play this track.” The song features actors Gaurav Gera, Manish Paul and Puneet Issar, choreograp­her Saroj Khan, comedian-columnist Cyrus Broacha, producer Raghu Ram and model Diandra Soares. DJ Akhil Talreja, who also has a DJ academy, says Indian mentality about DJing as a profession needs to change. “DJing is just 30 years old and people are understand­ing its importance. Hard Kaur has been working and collaborat­ing with DJs. Why did she target us unnecessar­ily? This is an insult to us,” he says.

DJs feel the music industry should be sensitive about the content of songs. “It’s not right to target any profession. Record labels should analyse the song before releasing it. They should give chance to small names with good content,” says DJ Amit.

I plead to the Indian music industry to bring back melodious, quality music. Remixing should be left to the DJs

DJ Akbar Shows her upbringing. Her parents haven’t taught her manners. This is cheap. She is trying to insult our profession

DJ Aqeel

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