Paying ode to bridalwear that is eco-positive
Rahul Mishra’s collection, Parizaad, takes forward his sustainable approach to fashion
The details maketh couture. And, for our Stalwarts Gallery designer, Rahul Mishra, the attention to the little things is what makes his creations truly high fashion. For HT City Print Fashion Week
Season 3, supported by Fashion Design Council of India, Mishra’s collection, Parizaad, takes centerstage
The influences are many, including Mughal architecture and Japanese design nuances. But, at the core of the collection is the thought of sustainability and focus on hand-done craftsmanship. “My aim is to make each ensemble versatile and to ensure that each element can be worn like a separate, rather than making costume-y bridalwear. This increases the wearability. The dupattas are done in cotton, combined with organzas, making them very lightweight and giving them the ability to be worn many a times. Anything which gets more use out of it is more sustainable, and that’s my exact approach,” Mishra says. “The workmanship might be intense, but these couture pieces are not heavy to carry. The idea is to make wedding couture that a bride can even drive in — comfort is key,” he adds.
Our third day of PFW is thus dedicated to the philosophy of intelligent design and processes.
Custom-made creations deserve not only the right occasion, but also an intelligent thought to back them. If you are a conscious consumer who cares about the varied facets of sustainability — minimising environmental harm, maximising employment and utility — then Rahul Mishra’s collection, Parizaad, is for you. “The collection includes all-cotton looks (a rarity in wedding wear) and handcrafted couture pieces that can be washed at home, increasing wearability,” he says. “We have also experimented with lots of elements — From using architecture-inspired haft rang (seven colours), to the floral jaal, and threedimensional embroidery techniques,” he adds. So, if you are the eco-positive and conscious bride, take your pick from Mishra’s collection.