This unique initiative brings young talented rockstars to the forefront
Wild Vitamin Drink has launched a campaign — VitaMini Celebs — which features real, mini celebrities from the world of painting, music, dance and other creative fields. Besides showcasing talented people doing extraordinary things, the campaign also puts into perspective the tag line — High on Wild. The initiative led by Wild Vitamin Drink and Hindustan Times further built on the campaign by enabling rock bands from all over India to showcase their talent at HT Friday Jam.
On the campaign rollout, Steve Verma, Director, Beltek Canadian Beverages Ltd says, “We have been planning a relevant, insightful and impactful campaign for a while. And when this idea came, we were as excited as the people, who have been profiled in it. And the response has been wild. But, There’s a lot more to come.”
Rohit Verma, Director, Beltek Canadian Beverages Ltd further adds, “The campaign features a fabulous line-up of inspiring artists — a belly dancer, a bagpiper, an ironman contestant, a fashion designer, an aerial artist, a female martial artist, a chef and so on. We’ve garnered much eyeballs and attraction for the brand.”
Artists from all across the country took part in the event. For instance, an array of talent, curated by the Mumbai Music Institute (MMI), took part in the prelims of Vitamini Rockstars held at Hard Rock Cafe, Andheri in Mumbai. “The event was well organised and it was an amazing experience. I think this is a great initiative by the team to collaborate with HT and create such a platform for us aspiring musicians,” says Sayantan Paul, a performer.
Emerging as the winner, Jayant Live got a chance to perform at HT Friday Jam on June 8 with the popular indie band Euphoria. “We are thrilled to perform in such an electric atmosphere. I’d like to thank Wild Vitamin Drink and Hindustan Times for providing us this platform. We would soon be recording a song for the brand as well,” says Jayant Sankla, vocalist, Jayant Live.
Wild Vitamin Drink was launched 5 years ago as an alternate beverage, healthier than the traditional colas. It has since built a niche for itself as the vitamin drink of India, being the only prominent lifestyle drink, an international-quality product, without much competition in the present market. Available in a range of 5 exotic lowsugar flavours and one zerosugar variant, the good health drink is priced at an affordable `55 per bottle.
The company has also test-launched a coconut water drink in select markets, and is soon planning to launch it nationwide. As of now, the mouth-watering, refreshing Wild Vitamin Drink is available in all major cities of India.