Lab-grown diamonds: A true gem in the field of jewellery
The first-of-its-kind diamond jewellery brand in India, Fiona Solitaires takes pride in being the first brand to introduce lab-grown diamonds to the Indian consumer, with complete disclosure and transparency.
The Agarwal brothers — Saurabh and Parag — have been looking for an alternative way to make this precious gem, ethically sound. They both firmly believed that everyone has the right to access luxury, which now doesn’t need to come at the cost of the environment. They claim that lab-grown diamonds require no damage caused to nature, no child labour for mining, no bloodshed, and no corruption.
Nearly 1750 tonnes of earth needs to be mined to procure 1 carat diamond, which consequentially disrupts nature and has its environmental effects. Add to that uncountable species and insects killed in the process, which, they say, is against the principles of Jainism.
To make a difference, Fiona also intends to donate 5% of its profit from the sale of labgrown diamonds, to rescue children from mining. This very difference is what makes Fiona different from its mined industry counterparts.
And apart from simply sourcing these diamonds, Fiona places emphasis on bespoke design, too. All 14 Fiona outlets have designers who understand their clientele’s needs, and create a piece of jewellery specially customised for them.
At half the price of mined diamonds and with sparkling EMI offers on Diwali, Fiona gives you the flexibility of paying for your diamonds at as low as `3844/-* per month.
Your support is invaluable for all of us to shine responsibly.
The Fiona Solitaires exclusive store is at:
South Delhi: ME – 5, M Block Market, GK1, New Delhi. Contact: ++91 98108 26278 or log onto www.fionadiamonds.com