After Priyanka, brides make a beeline for personalised kaleere
With every celebrity wedding comes a new trend. From engraved silhouettes of the bride and groom to symbols that illustrate when cupid struck in their relationship — kaleere (traditional jewellery worn by brides) are getting trendy and how!
In an Instagram post shared by Priyanka’s stylist, Ami Patel, the story behind the actor’s kaleere was described as, “From a Symbol from Greece where Nick proposed to PC to Cupid, to a cross and the Trishul from both their religions, the steps of the MET where they first met, To an engraved silhouette of both of them to Mr. Chip Potts - The couple’s favourite character from the beauty and the beast and many more. Each kalira was a symbol of their love for each other (sic).”
Mumbai-based accessory designer, Mrinalini Chandra, who designed Priyanka’s kaleere says it was her “first love story kaleere”.“We took elements from their story and wove it [in the kaleere]. Priyanka wanted the kaleere to be about both of them and not just her,” says Chandra.
Deepika Padukone’s kaleere had a touch of pearls designed by Ra Abta by Rahul. “We added white pearls so that it’s subtle and matches her jewellery and dress,” says, Sameep Ved, marketing head, Ra Abta.
So, have requests for customised kaleere shot up among the brides-to-be now? Sunny from Om Sons Bridal Store in Lajpat Nagar, Delhi, reveals, “Within a week of Priyanka’s kaleere trending, we received requests for personalised designs. The cost can go up to ₹18,000. When Deepika got hitched, demands for the similar kind of pearl kaleere went up, too.” To this, Chandra adds, “People are showing an interest, and there is potential in this category as it becomes part of both the bride and groom’s life. ”
The trend of customising one’s kaleere has received a positive response from stylists. Mumbai-based stylist, Tanya Ghavri, says, “I think customising is a very good idea because it personalises the entire journey of the bride.”
Brides are not just breaking the monotony but going for something different. Delhibased bride Ridhi Kukreja, got tiny car designs incorporated in her kaleere. “I wanted cars as my husband is mad about cars and also deals in them and we also came together because of cars,” she says.