Ranveer, the new brand ambassador
Actor Ranveer Singh has been roped in as the brand ambassador for Okaya Power Pvt Ltd, a flagship company of Okaya Power Group.
The multifaceted and energetic Bollywood star has been ruling every youngster’s heart with his versatile personality, which matches the product line of the battery major, Okaya. The group is now all set to launch a new brand campaign featuring the actor for its products under brand Okaya.
Arush Gupta, director and CEO, Okaya Power Group, says, “We are delighted to have Ranveer Singh onboard as our brand ambassador and our association is like coming together of two promising stars. It’s rare to see a perfect match between the brand and the brand ambassador, who share the same attribute of being a power house of energy and versatility. Ranveer, with his inimitable energy and versatility, is a perfect fit for brand Okaya which stands for non-stop power and versatile range of products and solutions.”
Ranveer says, “Okaya has been victorious in all its product categories backed by their top-of-the-line features and superb quality. It has already proven itself as the most reliable brand in the most exclusive power backup segment and to be associated with it is indeed an honour.”
Brand Okaya is strengthening its pan-India presence on the back of the growing popularity of its state-of-the-art product range.
“Ranveer is truly inspirational and he portrays a rare blend of talent, class, intelligence, and popularity, which altogether complement Okaya’s legacy and brand ethos. Hence, we are confident that the new brand campaign, with Ranveer featuring in it, will have a far-reaching impact which will further strengthen our positioning,” says Arush.
The brand’s product portfolio includes lead acid battery and lithium battery categories comprising different types of batteries – inverter battery, solar battery, SMF battery, E-Rickshaw battery, lithium EV battery, solar street light systems and EV chargers.
The association with the actor is expected to further help Okaya achieve its next phase of growth and expansion across the country.