Why would you buy, when you can rent jewellery and clothes ?
You can wear a different outfit at every Diwali party and still save up big money meant for shopping. Many people in Delhi-NCR are opting to rent clothes and even jewellery for the festival
Festivals are all about dressing up and decking up. However, that doesn’t mean you need to spend big bucks. You can wear a different outfit at every Diwali party and still save up big money meant for shopping. Well, many people are opting to rent clothes and even jewellery for the festival. Yes, renting clothes isn’t just for shaadi anymore. Many online stores and local shops are offering the option of renting. For some the reason to rent is to save money, for others it’s to not create waste and for others, the pressure to put pictures on social media.
Charulata Punj, a homemaker says, “We have so many parties to attend. And sabke ghar Diwali gift dene bhi jana padta hai. My niece told me that she rented clothes for her friend’s wedding, bas wahin se idea aaya ki why not for party.”
Mehak Sen, an entrepreneur, says, “I bought only one suit for Diwali puja. For the rest of the celebrations, I have rented clothes from an online website. My friends and I upload selfies on our Instagram accounts and it is quiet embarrassing when I repeat clothes. Every party needs a different look.”
Sumit Gupta, an advertising professional, says, “To be honest, I think one should opt out of buying and add to the clothes going in the landfill. I feel renting is a great idea. I was trying to convince my mom to do the same, but she didn’t agree. I’ve managed to convince two friends.”
The venture renting out clothes also highlights the sustainable aspect of the exercise. Sanchit Baweja, co-founder of Stage 3, says, “If we compare the numbers with last year, the increase is four times. Sustainability is the key trend and we have been doing campaigns about sustainable Diwali.”
Neeraj Wadhera, co-founder of Wrapd, another website that also has stores in Delhi-NCR, says,“Outfits are now flying off the shelf for Diwali celebrations. There is a huge demand this time.”
Prem Malhotra, who runs a store in Karol Bagh, says, “I have been into the business of renting clothes, for a decade. The trend is at an all time high now.”
Online jewellery on rent is also a hit trend. Taruna Biyani, co-founder of Rentjewels, a store in Gurugram that operates online too, says, “As compared to last year, there is a hike of 80%. People want unique accessories with their outfits. They prefer to rent them over buying.”
Picture for representational purposes only