Why would you buy, when you can rent jew­ellery and clothes ?

You can wear a dif­fer­ent out­fit at ev­ery Di­wali party and still save up big money meant for shop­ping. Many peo­ple in Delhi-NCR are opt­ing to rent clothes and even jew­ellery for the fes­ti­val

HT City - - MY CITY - Ruchika Garg ruchika.garg@hin­dus­tan­times.com

Fes­ti­vals are all about dress­ing up and deck­ing up. How­ever, that doesn’t mean you need to spend big bucks. You can wear a dif­fer­ent out­fit at ev­ery Di­wali party and still save up big money meant for shop­ping. Well, many peo­ple are opt­ing to rent clothes and even jew­ellery for the fes­ti­val. Yes, rent­ing clothes isn’t just for shaadi any­more. Many on­line stores and lo­cal shops are of­fer­ing the op­tion of rent­ing. For some the rea­son to rent is to save money, for others it’s to not cre­ate waste and for others, the pres­sure to put pic­tures on so­cial me­dia.

Charu­lata Punj, a homemaker says, “We have so many par­ties to at­tend. And sabke ghar Di­wali gift dene bhi jana padta hai. My niece told me that she rented clothes for her friend’s wed­ding, bas wahin se idea aaya ki why not for party.”

Me­hak Sen, an en­tre­pre­neur, says, “I bought only one suit for Di­wali puja. For the rest of the cel­e­bra­tions, I have rented clothes from an on­line web­site. My friends and I up­load self­ies on our In­sta­gram ac­counts and it is quiet em­bar­rass­ing when I re­peat clothes. Ev­ery party needs a dif­fer­ent look.”

Su­mit Gupta, an ad­ver­tis­ing pro­fes­sional, says, “To be hon­est, I think one should opt out of buy­ing and add to the clothes go­ing in the land­fill. I feel rent­ing is a great idea. I was try­ing to con­vince my mom to do the same, but she didn’t agree. I’ve man­aged to con­vince two friends.”

The ven­ture rent­ing out clothes also high­lights the sus­tain­able as­pect of the ex­er­cise. Sanchit Baweja, co-founder of Stage 3, says, “If we com­pare the num­bers with last year, the in­crease is four times. Sus­tain­abil­ity is the key trend and we have been do­ing cam­paigns about sus­tain­able Di­wali.”

Neeraj Wad­hera, co-founder of Wrapd, an­other web­site that also has stores in Delhi-NCR, says,“Out­fits are now fly­ing off the shelf for Di­wali cel­e­bra­tions. There is a huge de­mand this time.”

Prem Mal­ho­tra, who runs a store in Karol Bagh, says, “I have been into the busi­ness of rent­ing clothes, for a decade. The trend is at an all time high now.”

On­line jew­ellery on rent is also a hit trend. Taruna Biyani, co-founder of Ren­t­jew­els, a store in Gu­ru­gram that op­er­ates on­line too, says, “As com­pared to last year, there is a hike of 80%. Peo­ple want unique ac­ces­sories with their out­fits. They pre­fer to rent them over buy­ing.”

PHO­TOS: ISTOCK

Pic­ture for representa­tional pur­poses only

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.