Indian animation gets a push at Cannes 2022
The ongoing Festival de Cannes is rather special for India’s animation industry, for the world of animated pictures will be in the limelight at multiple Marché du Film programmes, including Animation Day, giving it the much-needed impetus.
“India is emerging as a key player in the global animation industry, and the timing of this Cannes push is perfect,” says director Soumitra Ranade, who is headed to the French Riviera to launch his projects on May 20.
For years, the industry has strived to be at the forefront of the festival, be it through the buzz around Ghatothkach: Master of Magic or Gitanjali Rao’s short films winning big and her being on the jury for animated films in 2011. But, discussions this year will involve a broader aspect — upswing of the industry after the pandemic, ground to be gained.
“The push by the Indian government is great,” says Rajiv Chilaka, creator of the popular
Chhota Bheem franchise. He adds, “It is time for the world to know the Indian animation industry is on par with international studios.”
Five new startups will pitch to the audio-visual industry, and as many as 10 professionals will be a part of Animation Day. Aditi Srivastava of Pocket Aces Pictures feels the spotlight will translate to “bigger opportunities”, while Rajat Ojha from Gamitronics believes the recognition will help create a level-playing field. “Now, the responsibility is on us to show that we deserve this,” adds Ojha.