HT City

Rado unveils 60th anniversar­y edition of DiaStar Original at IAF

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Known for its innovation in the area of material and design, Rado launched the 60th anniversar­y edition of the DiaStar Original at the India Art Fair 2023 in Delhi, celebratin­g 60 successful years of DiaStar. The new DiaStar Original Anniversar­y Edition is created and designed in collaborat­ion with Swiss designer Alfredo Häberli. It is framed by a radial-brushed Ceramos™ coiffe with polished angles and detailing, set over a matching, monochrome stainless-steel case and a sapphire crystal with hexagonal facets that mark six decades since the first Rado DiaStar.

Häberli, known for designs that are reduced and inventive, said at the launch, “Rado DiaStar was the world’s first scratch-proof watch. It was one of the historic moments in the space of design. Sixty years later, when I got the opportunit­y to revamp and redesign this iconic watch, it was one of the most inspiring moments for me as a designer. As I designed the new watch, I imagined it to be bold, edgy and futuristic, keeping the essence of the original DiaStar. I am thrilled to be here at the India Art Fair to launch this iconic piece and hope this watch connects with the audiences here.”

Rado CEO Adrian Bosshard, on the unveiling of the watch, said, “I am very proud to present to you the next chapter in the DiaStar success story — the DiaStar Original 60-Year Anniversar­y Edition — and this time, in another of Rado’s preferred material, Ceramos™. The goal was to revisit the model with subtle but notable changes to mark its 60th anniversar­y, in order to keep the strong personalit­y of its predecesso­r while also adding the best and latest innovation­s.”

 ?? PHOTO: HTCS ?? Simran Chandhoke (Brand manager, Rado, Switzerlan­d), Alfredo Häberli (Swiss designer) and Daniela Lerch (Head of internatio­nal PR, Rado)
PHOTO: HTCS Simran Chandhoke (Brand manager, Rado, Switzerlan­d), Alfredo Häberli (Swiss designer) and Daniela Lerch (Head of internatio­nal PR, Rado)

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