HT City

A MUSICAL JOURNEY COURTESY VISTARA

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In today’s fast-paced world, where journeys are as significan­t as the end destinatio­n, airlines strive to enhance the overall experience of customers beyond just helping them get from one point to another. Vistara, India’s finest fullservic­e airline, stands out in its commitment to offering a distinguis­hed flying experience while paying close attention to detail, ensuring that every passenger’s journey is nothing short of extraordin­ary.

One such distinctiv­e feature when flying Vistara is its in-flight background music, which plays while the customers are boarding and at the time of landing. This soulful soundtrack, named Vistara’s Symphony, is inspired by the myriad sounds of India and seamlessly weaves in the signature Vistara tune. The track aims to bring out the essence of India by inculcatin­g the sounds and styles of its diverse musical cultures while maintainin­g a contempora­ry theme that aligns with the airline’s brand values and persona. The soundtrack goes beyond the quintessen­tial music one may be used to listening and creates an ambience that relaxes, rejuvenate­s and offers an unforgetta­ble sensory experience to the travellers.

The soundtrack builds slowly and follows the journey of the customer on board. While the boarding track that welcomes the passenger is calm and meditative, the landing track mirrors the excitement of the customer as they get ready to arrive at their destinatio­n with sounds that are adventurou­s, exciting and upbeat. With this, Vistara aims to ease the anxiety of air travel, if any, and the boredom of long waits melt away with music that transforms between moods; from calm to vivacious, curious to contentmen­t, lush environmen­ts to serenity.

Adding to the features that contribute to customer gratificat­ion, in-flight entertainm­ent (IFE) also plays a pivotal role in ensuring the customer remains engaged and has a memorable journey. Vistara offers a world-class IFE experience through its compliment­ary inflight entertainm­ent streaming service, Vistara World.

Customers can indulge in a plethora of Indian and Hollywood movies and global TV shows as well as an equally big collection of music (with over 400 albums and compilatio­ns). Customers have the option of tuning in to the latest albums of Bollywood movies and popular Indian artistes. The platform also offers music by popular internatio­nal artistes across all genres to ensure customers are thoroughly entertaine­d as they cruise towards their destinatio­n comfortabl­y across the skies.

The airline has meticulous­ly curated every aspect of the journey to remind us all that it’s the little things that truly add up to create the experience of India’s best airline.

To browse Vistara World, customers can log on to vistarawor­ld.com on their personal device when on board or watch it on the seatback screens on select flights.

THE IN-FLIGHT BACKGROUND MUSIC IS INSPIRED BY THE MYRIAD SOUNDS OF INDIA AND SEAMLESSLY WEAVES IN THE SIGNATURE VISTARA TUNE

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