‘AVERAGE’ SHOWING FOR B’WOOD SO FAR
As we wrap up the first quarter of 2024, here is a look at Bollywood’s report card as, shared by industry experts
Four months into 2024, the Hindi film industry has been on a bumpy ride. Fighter, starring Hrithik Roshan and Deepika Padukone, was expected to ring in the year with eye-popping box-office numbers, but slowly inched towards the ₹200 crore mark. On the other hand, films like Crakk, Yodha, All India Rank and Kuch Khattaa Ho Jaay left us wanting. In comparison, 2023 was a blockbuster one with Shah Rukh Khan-starrer Pathaan setting the tone for the rest of the year.
The year “hasn’t begun well” agrees trade analyst Taran Adarsh, adding, “We didn’t have a Pathaan kind of film, a ₹500 crore grosser, or even a film that touched ₹50 crore on day one. Fighter was a well-made film, but it didn’t live up to the expectations.”
DEARTH OF GOOD FILMS? Films that took the industry by surprise with their performances were genre benders like actors Ajay Devgn’s Shaitaan, Yami Gautam Dhar’s Article 370 and Shahid Kapoor’s Teri Baaton Mein Aisa Uljha Jiya. Their box-office collections show that they did exceedingly well. Devang Sampat, Managing Director, Cinepolis India, remarks, “2024’s first quarter has been average, with no major hits; films like Shaitaan worked. I feel 2023’s first quarter was much better and a hit like Pathaan is still awaited. There are good titles coming up in 2024, which are a mix of Bollywood biggies and those from the south.”
Aditya Datt, director of the actioner Crakk, is proud of his film. But with “disappointing” footfalls in cinema halls, he is ready to move on. “Response to the film’s new age idea and action was amazing,” he says, as he’s feeling “optimistic” for its OTT debut. “The magic we crafted will more eyes watching and appreciating it.”
HIGH EXPECTATIONS
Another film which was praised by critics, had a big star cast, but still underperformed at the box office was Merry Christmas, featuring actors Katrina Kaif and Vijay Sethupati. Producer Ramesh Taurani who bankrolled the film, elaborates, “We were expecting more in collections. Nevertheless, it’s okay, things happen. We did get a lot of praise and critical acclaim.”