AMAZE’S NEW CAMPAIGN HAMESHA #READYTOPERFORM WITH CRICKET ICON VIRAT KOHLI
A LUMINOUS POWER TECHNOLOGIES BRAND, AMAZE AIMS TO TRIPLE ITS GROWTH AND CONSUMER TOUCHPOINTS IN THE NEXT 3 YEARS WITH A FOCUS ON SOLAR PRODUCT SOLUTIONS AND HIGH CAPACITY INVERTERS
Agrowing energy solutions brand in India, Amaze, launched its new brand campaign, Hamesha #ReadyToPerform, and showcased its range of inverters, batteries and solar products. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions and fast charging features.
As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film, which aims to inspire consumers to push their boundaries, overcome challenges and strive for excellence relentlessly. The campaign features captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries.
Speaking on the occasion, Preeti Bajaj, CEO and MD, said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanisation and an increase in the purchasing power of consumers.” She adds that the brand is focussed on “innovation and expansion, along with a solar approach”. “Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply,” added Bajaj.
Neelima Burra, Chief Strategy, Transformation and Marketing Officer, shared, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight, inspiring middle India to break boundaries and chase dreams without the hassle of power cuts. We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world.”
Talking about the film featuring Kohli, Burra added, “It highlights Amaze as a true performer by drawing parallels with another true performer — cricket legend Virat Kohli. At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”
Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform. The brand’s product range ensures uninterrupted power supply during blackouts, maximises energy efficiency with solar power, or protects critical equipment from power fluctuations. Amaze’s product range ensures uninterrupted power supply during blackouts, maximising energy efficiency with solar power, or protecting critical equipment from power fluctuations. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams.