CaratLane unveils Utsav, a collection of designs that celebrates every woman
CaratLane, India’s leading omnichannel brand, has launched its latest collection, Utsav, just in time for the auspicious occasion of Akshaya Tritiya. True to its name, the word ‘utsav’ holds deep cultural significance across Indian culture, directly translating to ‘festival’ and ‘celebration’. Reflective of its brand motto of #KhulKeKaroExpress, the collection is designed to celebrate the spirit, style and individualism of women everywhere through the depths of emotions, joy and self-expression.
Each design is crafted meticulously with intricate motifs in 14KT gold and diamonds. For the first time ever in the jewellery space, the collection uses a laser-cut technique to layer gold sheets, creating mesmerising 3D designs. The brand effortlessly merges fashion and innovation to facilitate the expression of personal style through its stunning jewellery pieces. The designs are trendy, elegant and modern, catering to the tastes of contemporary urban women.
Speaking about the launch, Atul Sinha, Chief Operations Officer at CaratLane, shares, “At CaratLane, we believe that jewellery is more than just adornment; it’s a catalyst for self-expression and celebration. Since the brand’s inception, we have always created versatile jewellery, each reflecting the wearer’s unique style, persona and unique expression. With the Utsav collection, we encourage women to celebrate their individual style and express it freely!”
Through this collection, CaratLane is setting a new standard of style, inspiring women to embrace the festivity within themselves. Utsav is now available in 270+ stores in India and on www.caratlane.com.