LUMINOUS POWER HOSTS MEET-AND-GREET WITH RAJASTHAN ROYALS
India’s leading energy solutions brand, Luminous Power Technologies, hosted an exclusive meet-and-greet event with the players of the Rajasthan Royals (RR) in the Capital. As the title sponsor of the team for the ongoing season, Luminous has been excited to bring fans closer to their cricket heroes. The event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.
The event was attended by the leadership team of Luminous India. Preeti Bajaj, Chief Executive Officer and Managing Director; Neelima Burra, Chief Strategy, Transformation and Marketing Officer; Amit Shukla, Senior VP and Business Head, Energy Solutions and leading players of the Rajasthan Royals, including ace batsman Yashasvi Jaiswal, Rovman Powell and prolific bowler R Ashwin.
Several channel partners and distributors attended the exclusive event, where the players presented miniature bats with their signature to the Luminous team.
“Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is the most special for Luminous, as the association has only grown stronger in recent years,” Bajaj said, adding, “The collaboration between the two brands is strong due to shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership has helped us achieve greater brand visibility among the RR fans, who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season”.
Echoing these thoughts, Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall among our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”
Luminous and Rajasthan Royals have taken their brand collaboration a step further, as the former complemented Rajasthan Royals’ commitment to solar power 156 homes for ‘26 sixes’ hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on April 6.
The Royals, through its social equity arm, Royal Rajasthan Foundation, have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women who have trained to become solar engineers and are promoting the usage of solar energy in their community.