How­tra­di­tional of­fices’ loss be­came the co­work­ing spa­ces’ gain

Wel­come to the world of col­lab­o­ra­tive work­ing or co­work­ing where your next­door neigh­bour is not a col­league from the same com­pany but an­other start up, medium sized com­pany or an en­tre­pre­neur

HT Estates - - FRONT PAGE - Nam­rata Kohli let­ters@hin­dus­tan­times.com

The tra­di­tional of­fice space has for long been char­ac­ter­ized by lack of flex­i­bil­ity, scal­a­bil­ity and af­ford­abil­ity. The con­straints of con­ven­tional work spa­ces has trans­lated to op­por­tu­nity for co-work­ing spa­ces which has in­deed be­come the buzz­word in to­day’s of­fice real es­tate

Imag­ine a space with mul­ti­ple break­out zones, travel-desk, concierge, café, gym, spa, gam­ing zone, brew­ery, creche, shut­tle ser­vice to last mile metro sta­tion, and even ‘med­i­ta­tion’ and’ frus­tra­tion’ zones for ward­ing off Mon­day blues. No, these are not fea­tures of an up­mar­ket life­style apart­ment but rather a fast grow­ing brand op­er­at­ing co-work­ing spa­ces in the coun­try. Ac­cord­ing to Sudeep Singh, CEO, GoWork, “We be­lieve in giv­ing sig­nif­i­cant fo­cus to the in­di­vid­ual, apart from the work.” Their cur­rent clien­tele in­cludes the likes of Zo­mato, Paytm, Fly­ingFur, Im­pact­ify, Life­long, Fixoo, etc. Flex­i­bil­ity is the name of the game with pack­ages de­signed for use as var­ied from a daily to a monthly to an an­nual ba­sis. For in­stance they have a pack­age called Day Trip­per ( at Rs. 350 per day), Tourist ( at Rs. 3,750 for ten days), Res­i­dent (at Rs. 6,500 for a month), Cit­i­zen (an ex­clu­sive mem­ber­ship, at a price of Rs. 8,250), Min­is­ter (one’s per­sonal space at a price of Rs. 10,000) and Vir­tual Of­fice (at Rs. 2,500).

Wel­come to the world of col­lab­o­ra­tive work­ing or co-work­ing where your next-door neigh­bour is not a col­league from the same com­pany but an­other start up, medium sized com­pany or an en­tre­pre­neur. Typ­i­cally, it is at­trac­tive to start ups, small and medium com­pa­nies or work-ath­ome pro­fes­sion­als, in­de­pen­dent prac­ti­tion­ers who end up work­ing in rel­a­tive iso­la­tion. Cowork­ing is not only about the phys­i­cal place, but about es­tab­lish­ing a com­mu­nity.

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