Howtraditional offices’ loss became the coworking spaces’ gain
Welcome to the world of collaborative working or coworking where your nextdoor neighbour is not a colleague from the same company but another start up, medium sized company or an entrepreneur
The traditional office space has for long been characterized by lack of flexibility, scalability and affordability. The constraints of conventional work spaces has translated to opportunity for co-working spaces which has indeed become the buzzword in today’s office real estate
Imagine a space with multiple breakout zones, travel-desk, concierge, café, gym, spa, gaming zone, brewery, creche, shuttle service to last mile metro station, and even ‘meditation’ and’ frustration’ zones for warding off Monday blues. No, these are not features of an upmarket lifestyle apartment but rather a fast growing brand operating co-working spaces in the country. According to Sudeep Singh, CEO, GoWork, “We believe in giving significant focus to the individual, apart from the work.” Their current clientele includes the likes of Zomato, Paytm, FlyingFur, Impactify, Lifelong, Fixoo, etc. Flexibility is the name of the game with packages designed for use as varied from a daily to a monthly to an annual basis. For instance they have a package called Day Tripper ( at Rs. 350 per day), Tourist ( at Rs. 3,750 for ten days), Resident (at Rs. 6,500 for a month), Citizen (an exclusive membership, at a price of Rs. 8,250), Minister (one’s personal space at a price of Rs. 10,000) and Virtual Office (at Rs. 2,500).
Welcome to the world of collaborative working or co-working where your next-door neighbour is not a colleague from the same company but another start up, medium sized company or an entrepreneur. Typically, it is attractive to start ups, small and medium companies or work-athome professionals, independent practitioners who end up working in relative isolation. Coworking is not only about the physical place, but about establishing a community.