ISCA 2018: Innovative Campaigns, Promotions & Concepts of Pioneering Shopping Malls
Innovative Campaigns, Promotions & Concepts of Pioneering Shopping Malls
IMAGES Group presented ISCA 2018 to industry leaders who set impressive benchmarks at a time when e-commerce is challenging retail businesses to reinvent their approach to consumers
The 11th annual ‘IMAGES Shopping Centre Awards 2018 (ISCA 2018),’ were held on April 11, 2018 at Hotel Renaissance, Mumbai. This year ISCA 2018 honoured the giants of the Shopping Centre Industry – those who upped the ante and many an eyebrow in the calendar year 2017, setting benchmarks and creating landmarks at a time when the digital commerce explosion is challenging retail businesses to reinvent and redraw their approach to consumers. Independent analysts and IPCS – who have been key observers of the developments in this industry – were invited by IMAGES Group to participate in ISCA 2018’s decision-making process.
Over 200 top brands and retailers – including their respective Business Development/ Operations/ Marketing & Retail team members and associates – were involved in the selection process to shortlist the best performing malls this year. Tenants in shopping centers with different retail verticals, formats and consumer segments joined in to rank malls on the basis of their overall performance including metrics such as marketing promotion initiatives, trading density and ROI. Nominations were invited from across the industry, which was then carefully evaluated and scrutinized in accordance with given parameters – innovative campaigns, promotions concepts and consumer experience – before being finally presented to a jury consisting of eminent personalities who gave the final verdict. The coveted trophies were then presented to malls for their achievements in the year 2016-17 in a glittering ceremony. The event was attended by the who’s who of India’s Shopping Centre Industry, prominent organisational, business and category heads from the country’s leading shopping malls, fashion and retail companies.