The Impact of Technology
Technology has been a great leveler as well as a tool to stay ahead in the race to attract and retain the valued customer base for Baazar Kolkata. “It has enabled Baazar Kolkata to identify, understand, differentiate, pamper and retain the valued customers. We are deploying technology to run every aspect of retail efficiently, from back-end processes to delivering happiness to customers. E-commerce has played a significant role of a catalyst in enhancing customer awareness and preferences about fashion. Brick-andmortar stores like us have benefitted from increased awareness of customers and the alternate shopping experience e-commerce has on offer for them. However, despite this, I feel the ‘touch and feel experience cannot be substituted yet,” states Khemka.