The Im­pact of Tech­nol­ogy

Images Retail - - MARKET DYNAMICS -

Tech­nol­ogy has been a great lev­eler as well as a tool to stay ahead in the race to at­tract and re­tain the valued cus­tomer base for Baazar Kolkata. “It has en­abled Baazar Kolkata to iden­tify, un­der­stand, dif­fer­en­ti­ate, pam­per and re­tain the valued cus­tomers. We are de­ploy­ing tech­nol­ogy to run ev­ery as­pect of re­tail ef­fi­ciently, from back-end pro­cesses to de­liv­er­ing hap­pi­ness to cus­tomers. E-com­merce has played a sig­nif­i­cant role of a cat­a­lyst in en­hanc­ing cus­tomer aware­ness and pref­er­ences about fash­ion. Brick-and­mor­tar stores like us have ben­e­fit­ted from in­creased aware­ness of cus­tomers and the al­ter­nate shop­ping ex­pe­ri­ence e-com­merce has on of­fer for them. How­ever, de­spite this, I feel the ‘touch and feel ex­pe­ri­ence can­not be sub­sti­tuted yet,” states Khemka.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.