BAAZAR STYLE RETAIL PVT. LTD.
Baazar Style Retail Pvt. Ltd. operates in the retail business segment under the brand names Style Baazar and Express Baazar. With an aim to solve issues faced by regular shoppers to get fashionable and trendy clothes at affordable prices, the first outlet came into existence at Berhampore in West Bengal in
“Being one of the retail pioneers with multiple retail formats, we unite a diverse community of Indian buyers, sellers and businesses. Customers walk into our stores and choose products and services supplied by small, medium and large entrepreneurs and manufacturers across India. Our supplies come from enterprises from new categories and our strategy is based on an understanding of the Indian Consumers, the products they want, creating fresh employment, impacting livelihoods, empowering local communities and fostering mutual growth,” says Shreyans Surana, Director, Baazar Style Retail Pvt. Ltd.
“Modern Retail is intended to drive fresh demand and leverage on that Baazar Style Retail Pvt. Ltd. wishes to make available quality product at the right price in every store. Our USP remains value for money for Indian Customers. We have aligned our business practices to the larger objective of being a premier catalyst in India’s consumption-led growth story,” he adds.
Market and Growth Rate
Currently Style Bazaar has retail outlets in Rourkela, Angul, Dhenkanal, Balangir and Bargarh. By the end of
FY 2019-2020, the brand is expecting around 20 outlets of Style Baazar in Odisha.
“The market is a huge potential market for value segment products. Moreover, 90 percent of the total population in Odisha aspire to buy value segment products thereby creating a good market for them. Tier II & III cities in Odisha are witnessing a paradigm shift in consumer preferences and lifestyle. As a result of which, a lot of retail chains are coming to Odisha from across India giving the buyers more options. Therefore, being a pioneer in this segment, the brand is planning an aggressive expansion in Odisha in near future,” says Surana.
There was a time when fashion items were being purchased as and when required. Now-a-days, fashion clothing is more than a basic need; it is a reflection of aspiration, personality, and one of the biggest status symbols. With Odisha’s large young population and high domestic consumption, the trends for the sector look favourable.
“We are a retail chain procuring garments from across India. We follow the latest trends in the market. We have a very strong vendor base which helps us in delivering products to our customers. Responding to the changing needs and expectations of customers, providing smart shopping experience with maximum return and value for money is our key strategy,” explains Surana.
“We are targeting more of rural areas and relevant customers there, it provides a lot of scope of expansion in the future as a wide area is yet to be discovered. Hence, we have a greater scope of expansion than bigger brands, as we are identifying new areas with decent purchasing power,” he concludes.
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