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Myntra Launches ‘Roadster Go’, Its Speed Shopping Store
Myntra’s franchise partner has launched a first of its kind fashion retail store in the country for the private brand, Roadster, called ‘Roadster Go.’
Loaded with some of the most advanced technologies yet in Indian fashion retail, Roadster’s second offline store in Bengalurutakesaquantumleapinoffering a hi-tech Omnichannel experience for its customers – making it smarter, faster and seamless. Spread across 1,900 square feet, the store located at Mantri Mall in Malleshwaram is 100 percent RFID (Radio-frequency identification) enabled to offer shoppers a fusion of an onlineoffline shopping experience. In a first in the country, customers will now be able to pick up their favorite products without any assistance, discover their real time online price, as well as do a self-checkout in 30 seconds.
Digital Kiosks – RFID enabled digital screens at the store offer shoppers detailed information about a particular product when held up against it. Shoppers will be able to discover all the product features on models wearing them (studio images) including fabric, washes, suitability to body type, color matching, availability of size and more.
Buying at Real Time Online Prices - The Roadster Go stores will enable shoppers to take advantage of in store touch and feel experience while making purchases at real time online prices.
Endless Aisle – All Roadster Go stores will have integrated inventory and the concept of Endless Aisle, enabling customers to browse the collection online at the store, check out product details and availability, and have the goods delivered to their doorstep or collect them in-store.
Self-checkout– Customers can experience a 30 second self-checkout by placing all the products in the RFID tray which will capture the product details and display the bill on the screen instantly which can be paid using a debit/credit card upon confirmation. The entire process is quick and seamless.
Speaking on the occasion, Ananth Narayanan, CEO, Myntra-jabong, said, “Roadster is today the fastest growing casual wear brand in the country, witnessing a 100 percent YOY growth. The launch of ‘Roadster Go’ is set to redefine the overall offline fashion shopping experience and marks the beginning of a new era in the Indian fashion retail industry. It also goes on to demonstrate Myntra’s technology prowess and the unique ways in which it addresses customer and franchise needs and preferences. We are looking at helping curate 50 Roadster Go stores across the country by 2020.”