MANOJ PA­TEL

Deputy CIO, House of Anita Don­gre Lim­ited

Images Retail - - COVER STORY -

What tech­nol­ogy? ac­cord­ing to you are the three big­gest/most im­por­tant changes hap­pen­ing in the world of

AI and au­toma­tion/iot/blockchain How do you think these changes will im­pact In­dian re­tail?

AI with its abil­ity to help turn large and di­verse data sets into en­riched in­for­ma­tion that can help im­prove speed, cost and flex­i­bil­ity across the value chain. More re­tail­ers are us­ing the IOT to con­nect with con­sumers, which will ul­ti­mately rev­o­lu­tion­ize the way we shop. What are the 3 game chang­ing tech­nolo­gies in the space of cus­tomer ex­pe­ri­ence?

Om­nichan­nel cus­tomer ex­pe­ri­ence/mo­bil­ity com­merce/24-hour cus­tomer ser­vice via chat­bots What are the top pri­or­i­ties for you in the com­ing years you as CIO of the com­pany/ brand?

Om­nichan­nel, In­tel­li­gent Apps and An­a­lyt­ics (Foot­fall count­ing ma­chines, In­tel­li­gent mir­rors etc.) Digi­ti­sa­tion, AI Top 3 chal­lenges re­tail­ers will face from a Tech­nol­ogy point of view in In­dia?

Om­nichan­nel ful­fill­ment /Brand Sen­si­tiv­ity/in­ven­tory In­tel­li­gence What would suc­cess look like for you in a cou­ple of years in terms of the com­pany and tech­nol­ogy?

We are quite pos­i­tive about the ap­proach. Com­pany is ready to in­vest on tech­nol­ogy which gives ROI and as we are in fash­ion in­dus­try tech­nol­ogy helps in en­gag­ing cus­tomer know­ing their be­hav­ior etc. There are lots of things that can be done through tech­nol­ogy and sat­isfy cus­tomer needs and serve them at their doorsteps. Your top 3 favourite re­tail tech­nolo­gies, which you would like to in­tro­duce in In­dia?

Augmented Re­al­ity Apps/ Vis­ual An­a­lyt­ics/ Face­book Fa­cial Recog­ni­tion

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