MA­JOR RE­GIONAL PLAY­ERS AIM­ING FOR A PAN IN­DIA PRES­ENCE

Images Retail - - CONTENTS - – By IM­AGES Re­tail Bureau

In an age where brick-and-mor­tar re­tail­ers are wrestling with the is­sues of cre­at­ing last­ing value and rel­e­vance, th­ese re­gional re­tail­ers have aimed for a pan In­dia pres­ence by of­fer­ing the best of both the worlds – on­line and off­line – to their cus­tomers, and thereby mak­ing a mark for them­selves on a na­tional level

They’ve had a hum­ble start, they’ve come from just one small store – and some­times even a shop-in-shop – from a par­tic­u­lar re­gion in In­dia, but their sheer de­ter­mi­na­tion, cou­pled with an un­par­al­leled business sense and their in­stinc­tive un­der­stand­ing of the ever-chang­ing con­sumer be­hav­ior and his de­mands have led them to carve out a spe­cial place for them­selves in the In­dian re­tail in­dus­try. In an age where brick-and-mor­tar re­tail­ers are wrestling with the is­sues of cre­at­ing last­ing value and rel­e­vance, th­ese re­gional re­tail­ers have aimed for a pan In­dia pres­ence by of­fer­ing the best of both the worlds – on­line and off­line – to their cus­tomers, and thereby mak­ing a mark for them­selves on a na­tional level. Here’s a sneak peek into their jour­ney-

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