‘The Fu­ture of Re­tail is a Com­bi­na­tion of Self-owned & Fran­chise-based Stores’

Images Retail - - CONTENTS - – By IM­AGES Re­tail Bureau

In 12 years, Roma Ven­tures has been work­ing with ma­jor re­tail brands in pro­vid­ing real es­tate re­tail ser­vices. The brand has been ac­tively giv­ing pres­ence to th­ese brands in the high streets and malls of Delhi NCR, UP, Ut­trak­hand, Ra­jasthan, Jammu, MP, Pun­jab, Haryana

In 12 years, Roma Ven­tures has been work­ing with ma­jor re­tail brands in pro­vid­ing real es­tate re­tail ser­vices. The brand has been ac­tively giv­ing pres­ence to th­ese brands in the high streets and malls of Delhi NCR, UP, Ut­trak­hand, Ra­jasthan, Jammu, MP, Pun­jab, Haryana…

Roma Ven­tures, a spe­cial­ist or­gan­i­sa­tion which helps com­pa­nies in ac­quir­ing re­tail real es­tate which is a per­fect fit for their stores and out­lets at high streets and in both pre­mium and smaller malls, has been in the business of leas­ing for the last 12 years.

Cur­rently, the brand is pro­vid­ing qual­ity re­tail space in Tier I, II & III cities across NCR, North and Cen­tral In­dia. Roma Ven­tures is known to work as per the re­quire­ments and de­mands of clients, en­sur­ing they are pro­vided with the best of op­tions that suit them per­fectly and set them on their way to re­tail suc­cess.

Gopal Kis­han Rathor, Di­rec­tor, Roma Ven­tures, says, “Most com­pa­nies feel the business of re­tail is ‘cal­cu­la­tion.’ I have seen many com­pa­nies just re­ly­ing on this cal­cu­la­tion and not un­der­stand­ing the cus­tomer buy­ing be­hav­ior and ul­ti­mately lead­ing to fail­ure of the re­tail cen­ter.”

Business Model

In the last five years, re­tail real es­tate has seen a lot of positive changes, the ma­jor change be­ing the en­try of in­ter­na­tional brands in to the coun­try – brands which are de­mand­ing bet­ter ser­vices and cer­tainly more ac­cu­rately lo­cated real es­tate.

“The en­try of in­ter­na­tional brands, their evolved un­der­stand­ing of the cus­tomer and hence their pro­gres­sive de­mands have led to the re­tail real es­tate space in the coun­try getting or­gan­ised. We have to take into ac­count the fact that the com­ing of in­ter­na­tional brands has also ex­posed the con­sumer, chang­ing his buy­ing pat­tern. We need to pro­vide spa­ces to brands in a way that they can ex­per­i­ment with ex­pe­ri­en­tial re­tail as well as cater,” says Rathor.

What They Do

Roma Ven­tures’ re­search depart­ment fo­cuses on pro­vid­ing clients with knowl­edge-based re­search about the re­tail real es­tate sec­tor. They spe­cialise in con­vert­ing prop­erty data into ed­u­cated mar­ket knowl­edge.

They also ap­ply in­sight, ex­pe­ri­ences, and re­sources to help clients in mak­ing in­formed re­tail real es­tate-based de­ci­sions.

Roma Ven­tures’ com­pre­hen­sive suite of ser­vices en­ables them to im­ple­ment ef­fec­tive port­fo­lio strate­gies, with ac­cess to rel­e­vant, timely and ac­cu­rate in­for­ma­tion, thereby en­hanc­ing the over­all de­ci­sion mak­ing process.

The brand also adds value to their clients’ port­fo­lios, hence em­pow­er­ing them to im­prove the per­for­mance of their in­vest­ments. Roma Ven­tures is also li­censee for lead­ing pre­mium men’s footwear brand Clog Lon­don.

Work Pro­file

In past 12 years, the brand has been work­ing with lots of brands in pro­vid­ing real es­tate re­tail ser­vices. Brands which have been part of their work jour­ney in­clude Spencers, Burger King, Park Av­enue, Color­plus, Ray­monds RR, W, Aure­lia, Arvind Brands, Manyavar, Re­liance Trendz, Zo­diac, Metro shoes and many more.

The Business of Franchising

“As re­tail is grow­ing, so is the business of franchising. One thing is very clear and that is that the fu­ture of re­tail is a com­bi­na­tion of self-owned and fran­chise-based stores,” says Rathor.

He ex­plains that it is al­ways ben­e­fi­cial to have a lo­cal part­ner as­so­ci­ated with a fran­chise it in­creases sales and trans­forms a store into a well-man­aged one.

“The most im­por­tant ben­e­fit in hav­ing a lo­cal part­ner is that net­work­ing on the ground level be­comes easy. A lo­cal fran­chisee plays a vi­tal role in mak­ing a store prof­itable since he can un­der­stand lo­cal buy­ing be­hav­iors and com­bine them with the par­ent com­pany’s re­quire­ment to up the sales,” con­cludes Rathor.

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