‘The Future of Retail is a Combination of Self-owned & Franchise-based Stores’
In 12 years, Roma Ventures has been working with major retail brands in providing real estate retail services. The brand has been actively giving presence to these brands in the high streets and malls of Delhi NCR, UP, Uttrakhand, Rajasthan, Jammu, MP, Punjab, Haryana
In 12 years, Roma Ventures has been working with major retail brands in providing real estate retail services. The brand has been actively giving presence to these brands in the high streets and malls of Delhi NCR, UP, Uttrakhand, Rajasthan, Jammu, MP, Punjab, Haryana…
Roma Ventures, a specialist organisation which helps companies in acquiring retail real estate which is a perfect fit for their stores and outlets at high streets and in both premium and smaller malls, has been in the business of leasing for the last 12 years.
Currently, the brand is providing quality retail space in Tier I, II & III cities across NCR, North and Central India. Roma Ventures is known to work as per the requirements and demands of clients, ensuring they are provided with the best of options that suit them perfectly and set them on their way to retail success.
Gopal Kishan Rathor, Director, Roma Ventures, says, “Most companies feel the business of retail is ‘calculation.’ I have seen many companies just relying on this calculation and not understanding the customer buying behavior and ultimately leading to failure of the retail center.”
In the last five years, retail real estate has seen a lot of positive changes, the major change being the entry of international brands in to the country – brands which are demanding better services and certainly more accurately located real estate.
“The entry of international brands, their evolved understanding of the customer and hence their progressive demands have led to the retail real estate space in the country getting organised. We have to take into account the fact that the coming of international brands has also exposed the consumer, changing his buying pattern. We need to provide spaces to brands in a way that they can experiment with experiential retail as well as cater,” says Rathor.
What They Do
Roma Ventures’ research department focuses on providing clients with knowledge-based research about the retail real estate sector. They specialise in converting property data into educated market knowledge.
They also apply insight, experiences, and resources to help clients in making informed retail real estate-based decisions.
Roma Ventures’ comprehensive suite of services enables them to implement effective portfolio strategies, with access to relevant, timely and accurate information, thereby enhancing the overall decision making process.
The brand also adds value to their clients’ portfolios, hence empowering them to improve the performance of their investments. Roma Ventures is also licensee for leading premium men’s footwear brand Clog London.
In past 12 years, the brand has been working with lots of brands in providing real estate retail services. Brands which have been part of their work journey include Spencers, Burger King, Park Avenue, Colorplus, Raymonds RR, W, Aurelia, Arvind Brands, Manyavar, Reliance Trendz, Zodiac, Metro shoes and many more.
The Business of Franchising
“As retail is growing, so is the business of franchising. One thing is very clear and that is that the future of retail is a combination of self-owned and franchise-based stores,” says Rathor.
He explains that it is always beneficial to have a local partner associated with a franchise it increases sales and transforms a store into a well-managed one.
“The most important benefit in having a local partner is that networking on the ground level becomes easy. A local franchisee plays a vital role in making a store profitable since he can understand local buying behaviors and combine them with the parent company’s requirement to up the sales,” concludes Rathor.