KAPSONS

Images Retail - - COVER STORY -

Known as the fash­ion power house of North In­dia, the Kapsons Group has been around since 1989. Hav­ing cre­ated a strong­hold as a lead­ing dis­trib­u­tor and re­tailer in the re­gion, it now as­pires to be­come a na­tional player. Kapsons is co-founded by broth­ers Vipin and Darpan Kapoor. The group is cred­ited for bring­ing in nearly 200 na­tional and global life­style brands to North In­dia.

With to­tal re­tail area of 3,53,140 sq. ft., the group as of now op­er­ates 176 stores

(own and fran­chised) in 41 cities, of which 39 are MBOS and the rest 137 are EBOS. Be­gin­ning from Kapsons fam­ily store, an MBO for men, women and kids, the com­pany has launched other MBO for­mats that in­clude Kap­kids (kids cen­tric store), and Krome (tar­geted at Tier-ii & III towns). Kapsons’ cur­rent re­tail net­work mainly ex­tends over Pan­jab, Haryana, Hi­machal Pradesh and J&K. In FY 2014-15, its re­tail turnover reached ₹452 crore. Grad­u­ally, it is mak­ing in­roads into other parts of the coun­try too.

Ac­knowl­edg­ing the grow­ing in­flu­ence of e-com­merce, Kapsons too has come up with its own on­line store which is a mir­ror replica of its phys­i­cal stores. Same sea­son, same brands are of­fered si­mul­ta­ne­ously in both mod­els. “How­ever, the brick and mor­tar model shall re­main our fo­cus area,” Vice Chair­man Kap­son, Darpan Kapoor says. Elu­ci­dat­ing Kapsons’ ex­pan­sion plans, he says, “We’re look­ing for­ward to ex­pand­ing our legacy at na­tional level. Apart from com­pany owned stores, we plan to ex­tend our re­tail pres­ence mainly via franchising.”

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