Images Retail - - COVER STORY -

V-mart re­tail Ltd, the value re­tailer chain which op­er­ates through a clus­ter based model, pri­mar­ily op­er­ates in Tier-ii & III lo­ca­tions spread across 122 stores in 105 cities and 14 states and UTS. The chain is aim­ing to ex­pand its store net­work up to 200 in non-metro cities in the next four years.

V-mart, as of date, is lim­ited to the northern and western re­gions of the coun­try, but Lalit Agar­wal, CMD, V-mart Re­tail in­di­cates his pan In­dia am­bi­tions. Look­ing at es­tab­lish­ing its strong base in East In­dia, with Odisha and West Ben­gal be­ing the first ter­ri­to­rial tar­gets, he also has been vy­ing for a tran­si­tion to the e-com­merce land­scape. V-mart is plan­ning to im­ple­ment new strate­gies to bring about a tech­no­log­i­cal ref­or­ma­tion in its set-up. The com­pany is try­ing to put tech­no­log­i­cal in­for­ma­tion in good use, the rea­son why go­ing on­line through their web-based plat­form will be a vi­able op­tion. They have an off­line-to on­line strat­egy, where off­line would feed the on­line de­mand. “The thought process of the com­pany is to in­crease the pro­duc­tiv­ity. Our stores cater to the needs of fam­ily by of­fer­ing ap­par­els, gen­eral mer­chan­dise and ki­rana goods, and soon we will be de­vel­op­ing a multi-brand model in the com­pany. We pri­mar­ily op­er­ate with the chain of ‘Value Re­tail’ depart­ment stores, and at present, we do not see much of a com­pe­ti­tion,” opines Agar­wal.

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