V-mart retail Ltd, the value retailer chain which operates through a cluster based model, primarily operates in Tier-ii & III locations spread across 122 stores in 105 cities and 14 states and UTS. The chain is aiming to expand its store network up to 200 in non-metro cities in the next four years.
V-mart, as of date, is limited to the northern and western regions of the country, but Lalit Agarwal, CMD, V-mart Retail indicates his pan India ambitions. Looking at establishing its strong base in East India, with Odisha and West Bengal being the first territorial targets, he also has been vying for a transition to the e-commerce landscape. V-mart is planning to implement new strategies to bring about a technological reformation in its set-up. The company is trying to put technological information in good use, the reason why going online through their web-based platform will be a viable option. They have an offline-to online strategy, where offline would feed the online demand. “The thought process of the company is to increase the productivity. Our stores cater to the needs of family by offering apparels, general merchandise and kirana goods, and soon we will be developing a multi-brand model in the company. We primarily operate with the chain of ‘Value Retail’ department stores, and at present, we do not see much of a competition,” opines Agarwal.