Akbarallys Men has fulfilled the dire need in the South Mumbai area for a trendy men’s clothing store, through the transition from a departmental store to a concept store was not easy.
As Umme Aiman Khorakiwala, Managing Director, Akbarallys Men defines, “We found a need for a men’s store. However there are many men’s outlets in Mumbai but they are exclusive brand outlets to a particular brand. The men needed a store where they could come and shop everything under one roof. This is the need we identified and changed what we were doing before i.e. the departmental store from the last
100 years.” Khorakiwala further explains, “We also discovered the fact that the men’s brands that we are going to work with are very organised players. We have a bouquet of popular men’s brands in our store. Our store is one of a kind where a large space is being dedicated to the branded men’s wear category.”
The company has plans to expand further in Mumbai and other Tier II cities. It is planning to launch another store by next year. It is also doing thorough research and one can see more roll-out plans starting in the next two to three years.