Images Retail - - COVER STORY -

From a hum­ble be­gin­ning of sup­ply­ing raw ma­te­rial to fash­ion re­tail­ers to be­ing counted among the top fash­ion brands in In­dia today, Neeru’s has come a long way. The brand is syn­ony­mous with eth­nic fash­ion. With its ac­tive par­tic­i­pa­tion in fash­ion weeks and close en­gage­ment with celebrity fash­ion in­flu­encers, Neeru’s has come a long way from its hum­ble be­gin­nings.

The jour­ney of Har­ish Ku­mar, CMD – Neeru’s, along with his mother Bas­ant Kaur, the founder of Neeru’s, be­gan in 1971 with tai­lor­ing and em­broi­dery of su­pe­rior and in­tri­cate de­signs in Hy­der­abad.

Today, with 50 EBO and 22 MBO stores (in­clud­ing the one in Dubai) and ap­prox­i­mately 4.5 lakh sq. ft. of re­tail space, Neeru’s is re­defin­ing de­signer eth­nic wear in In­dia, mak­ing it avail­able to pa­trons who are con­nois­seurs of fine de­sign but shy away from buy­ing due to ex­pen­sive de­signer tags.

The lo­ca­tions of Neeru’s ex­clu­sive stores in­clude Hy­der­abad, Delhi, Chen­nai, Ben­galuru, Vi­jay­wada, Tiru­pati, Nel­lore, Vizag, Gun­tur, Mum­bai, Lucknow, Nizam­abad and Dubai.neeru’s is also as­so­ci­ated with large for­mat re­tail­ers like Cen­tral and Life­style.

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