From a humble beginning of supplying raw material to fashion retailers to being counted among the top fashion brands in India today, Neeru’s has come a long way. The brand is synonymous with ethnic fashion. With its active participation in fashion weeks and close engagement with celebrity fashion influencers, Neeru’s has come a long way from its humble beginnings.
The journey of Harish Kumar, CMD – Neeru’s, along with his mother Basant Kaur, the founder of Neeru’s, began in 1971 with tailoring and embroidery of superior and intricate designs in Hyderabad.
Today, with 50 EBO and 22 MBO stores (including the one in Dubai) and approximately 4.5 lakh sq. ft. of retail space, Neeru’s is redefining designer ethnic wear in India, making it available to patrons who are connoisseurs of fine design but shy away from buying due to expensive designer tags.
The locations of Neeru’s exclusive stores include Hyderabad, Delhi, Chennai, Bengaluru, Vijaywada, Tirupati, Nellore, Vizag, Guntur, Mumbai, Lucknow, Nizamabad and Dubai.neeru’s is also associated with large format retailers like Central and Lifestyle.