Images Retail - - COVER STORY -

From a hum­ble start in 2003, when MD & CEO Manohar Chat­lani’s fam­ily business of multi-brand cloth­ing re­tail had just five stores in its reper­toire, the brand is today 100-store strong.

Today, Soch has es­tab­lished it­self across In­dia as a key player in women’s re­tail with more than 100 stores, and now has plans to ex­pand into the South East Asian mar­kets. The brand plans to open their first in­ter­na­tional out­let by end of FY 2018.

The brand has 102 stores plus 50 coun­ters in large for­mat stores. That’s over 150 stores along with e-com­merce tie ups. The brand is tar­get­ing a growth of 40 per­cent on that in 2018-19.

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