IN­DIAN TER­RAIN

Images Retail - - COVER STORY -

In­dian Ter­rain Fash­ions Ltd. was founded by Venky Ra­j­gopal with the aim of pro­vid­ing men in In­dia with pre­mium work­wear and smart-ca­sual cloth­ing. The com­pany launched ‘In­dian Ter­rain,’ a brand to cater to the needs of the cos­mopoli­tan, ma­ture, up­wardly-mo­bile man. The range of gar­ments of­fered in­cludes shirts, trousers, t-shirts, shorts, sweaters, jack­ets, and den­ims.

Launched in 2000, In­dian Ter­rain de­merged from Celebrity Fash­ions Lim­ited, the par­ent com­pany, in 2010.

With a turnover of over ₹500 Crore, In­dian Ter­rain today re­tails across the coun­try through 800+ Multi Brand Out­lets (MBOS), 150+ doors of Large For­mat Stores (such as Life­style, Shop­pers Stop, and Cen­tral), 100+ Ex­clu­sive Brand Out­lets (EBOS), and key e-com­merce plat­forms as well. The ap­parel is also avail­able on the brand’s e-com­merce site.

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