Images Retail - - COVER STORY -

Founded in 2000, Guwa­hati-based Sohum Shoppe’s suc­cess tale is one of grit, de­ter­mi­na­tion and far-reach­ing vi­sion. Recog­nised as a re­tail gi­ant in East In­dia, the chain cur­rently owns 1,29,000 sq.ft. of re­tail space in the form of five stores. In the year 2005, Founder and Man­ag­ing Di­rec­tor, Sohum Shoppe Ltd, Manohar Lal Jalan, de­cided to con­sol­i­date his gains and ini­ti­ate ex­pan­sion. By then, his older son San­deep had joined the business.

“Our first store was sit­u­ated at fourth floor of multi-storey com­mer­cial com­plex.

But for our sec­ond out­let— which is also our flag­ship—we didn’t com­pro­mise on lo­ca­tion at all. The 28,000 sq.ft. Sohum Shoppe, the fam­ily mega store, rolled out in

2005 is lo­cated in Chris­tian Basti on G S Road, the most posh and com­mer­cial lo­cal­ity of Guwa­hati,” said Jalan. Soon, his younger son Sid­dharth and daugh­ter Swastika also teamed up with them and what fol­lowed was the launch of three more out­lets, one each in Di­bru­garh, Jorhat and Guwa­hati again bring­ing their store count to present five.

Today, Sohum is recog­nised as a re­tail gi­ant in East In­dia and its to­tal re­tail space has reached 1,29,000 sq.ft. mark. In the com­ing fu­ture, Sohum as­pires to be­come a bench­mark for other re­tail­ers. Jalan ap­prises, “We would like to ex­tend our pres­ence be­yond our home mar­ket As­sam as and when the right op­por­tu­nity arises.” The brand is set to come up with 2 more stores in the year 2017-18 calendar-- one each in Guwa­hati and Tezpur.

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