Quest Mall: The epicenter of Luxury, Fashion and Fine Dining in Kolkata
Kolkata’s luxury and lifestyle destination, Quest Mall, is the culmination of the pursuit for luxury retail and fine dining in Kolkata.
Located at the heart of this eclectic city, the mall is conveniently at the cusp of premium residential areas like Ballygunge and Park Street, with effortless access from Alipore & New Alipore.
The landmark destination – in just a little over three years, has turned out to be a radical revolution in fashion and lifestyle, providing a clutch of the spiffiest experiences for the classes, as well as setting a unique aspirational benchmark for the masses.
Its impressive facade is a mesmerising interplay of solar-powered lighting against a modern and energetic asymmetrical structure – inspired by India’s varied culture and natural beauty. Quest is a one stop destination for shoppers of Kolkata of all age group. It is, undoubtedly, one of Kolkata’s best mall, competing with the world’s finest.
Sanjeev Mehra, Vice President, Quest Properties
India Ltd. talks about the successful journey, growth achievements and future aspects of the mall in an exclusive interaction with IMAGES Retail Bureau.
Describe the journey of your mall from inception till date?
Quest Mall which became functional on September
30, 2013 and it hasn’t looked back since then. The mall started its operations with its Hypermarket Spencer’s introducing the new experiential food format for the first time in India giving more opportunity for the customers to interact. By November, it started with one of its anchor stores - Lifestyle opening its first 55,000 Sq.ft. store in East along with other brands, covering a total area around 1.5 Lakh
Sq. Ft. out of 4.2 lakh Sq.ft. In June 2015, Quest came up with ‘Midnight Sale at Quest (MSQ).’ The Friday before the Summer Solstice, the longest day in the year, was converted into the longest Shopping festival in the history of the offline retail, with exciting discounts up to 50% across all brands. MSQ has now become an exclusive property of Quest. The grand launch of ‘The LOFT’ in March 2017 was another feather in the hat for us.
Tell us about the tech innovations – in mall and in store – which you are implementing.
The Tech integration which we are in the process of implementing are:
(i) Automation in parking
payments: We have automated pay parking kiosks which allow our customers to pay themselves and exit without the need to accumulate at one point and queue for payment. (ii) Automation in Fire & safety management:
We have CO sensors, in the basement parking, connected with the exhaust and ventilation fans so when the level of CO increases in the rush hours, the fans start automatically. (iii) Automation in
Infrastructure: The escalators are remained turned off when there is nobody near them, which saves energy What are some unique store formats / retail concepts that you have introduced?
Store Formats are: Q33 Alfresco Café cum Restaurant on Luxury
Ground Floor: Luxury Café cum Restaurant on the Ground Floor where all the luxury brands of the mall sits was a concept and brainchild of Quest. This was conceptualized keeping in mind the requirement of a match of lounge areas wherein the shoppers can relax after a shopping spree in one of those luxury stores. Liquor space of Spencers
at Quest: The similar setting as that of a Duty Free Liquor store was made possible inside
Quest on the Upper ground floor with Spencers store, which is unique and has a direct connectivity with the hypermarket through the rear side of the Hypermarket Aajisai Japanese Restaurant with Sushi Conveyor Belt System: For the first time, we have a Teppanyaki grill in India, which has a sushi conveyor belt system. The Japanese Restaurant was made open to public on 19th Jan 2018 and has found a very good response since opening. Retail Concepts
Pop up space to bring in new designers: Dynamic venue called LOFT which is a space on the 6th floor focusing on different pop up events ranging from fashion shows, to designer trunk shows, to art exhibits, food pop ups, jewellery shows. There’s always something new and exciting happening. What innovative ideas are you implementing to ensure customer centricity? Apart from the unique Sale events like MSQ, Republic day Sale that has a direct involvement of the retailers, we also come up with festive décors for different occasions. We are also in constant touch with our customers through social media where we run contests on a regular basis.
For an instance, for one of our recent tie-ups with UBER, we gave away merchandise from Steve Madden to 5 lucky winners. We also keep on experimenting with different events to wow our patrons.
For the third anniversary celebrations of the mall, we transformed the mall into a pop up night club for top customers, celebrities, brand leaders, important personalities of the city of Kolkata. High drama but young and elegant décor with LED mapping, disco balls, web-cage structure of cutwork fabric, black glass nylon curtains, the black & white acrylic dance floor. Food from a team of 35 chefs flew down right from different part of the country to serve the city with an array of exotic cuisine and entertainment by gravity defying aerial acts. What role does hospitality play in generating footfalls? What services do you offer patrons and why? Hospitality plays a major role for the patrons. We have services like Concierge,
Valet Services, Auto Pay Parking Systems, ATMS, First Aid for Safety, Wheelchairs Assistance for Senior Citizens/ Handicapped, Restrooms for Handicapped/ Baby Sitting, etc. to name a few. What are the key elements that determined the success of your mall?
Zoning – Quest has been extremely selective in what brands we have inducted in our mall. Zoning has played a very important part since its inception. We always ensure that we stick to the brands and the zones that we have committed rather than to go for the brands which may not be the part of the zoning; and for achieving this – there has been times when we have waited for the right brand to make the decision to ensure right adjacencies. Management and
operations - facility management and maintenance; with a definite emphasis on supporting activities like legal and marketing