City Centre Guwahati: A Home to Luxuary, Entertainment, Shopping and Fine Dining.
Guwahati is all set to get a new mall, and it is wonderful news for the shopaholics in Northeast. City Centre Mall, a project from Brahmaputra Group, with its innumerable retail experiences – is coming up in the heart of city soon. It would be one of the biggest retail malls in the North-east region with a huge area of
4.5 lac sq.ft. Having a two side open plot, with entry and exit on both GS road and Zoo Road, the two being the central, commercial and residential hubs of the city; City Center will be a home to every possible luxury thing, keeping in mind the cauldron of distinct people and cultures.
Key Elements for Success
“A retail space requires constant reinvention. It’s about sophisticated comfort and design evolution. There are multiple factors that influence a mall’s success: Location, convenience, entertainment, diversity, luxury and mall essence. With a fusion of fashion, food, culture, and ambience, City Center aims to deliver a new era for destination shopping in the city for the entire family. City Centre floors Ground to seven floor retail with F&B and FEC spacing upto fifth, sixth floor and seventh floor is kept for the office space,” explains Gaurav Paliwal, Leasing and Operation Head, Brahmaputra Infrastructure Limited.
“Customer centricity is the only priority for us. Keeping in mind the customer sensitivity, we aim to design the everevolving and innovative customer engaging events to multiply footfalls. The key is in giving the customers a chance to come into your mall again. Customers constantly look for experiences that surpass conventional shopping, for them it is about spending quality time with their friends and family along with some entertainment. Enthralling events will further improve the customer experience at our retail property. To further enhance our mall space, City Center intends to swamp with F&B outlets consisting of several restaurants serving authentic North Eastern and Pan Asian cuisines, forming an ideal hang-out space for all the age-groups,” added Paliwal.
Shoppers Stop, PVR 5 Screens, Smaaash with an area of 11,000 sq ft area . International premium beauty brands Mac,
Kama Ayur Veda, Nyka Luxe,forest essential International Brands like Tommy Hilfiger , CK , Gant , Aeropostale signed . Caratlane and Blue Stone offline stores, with ETHOS 1st ever store in Northeast. Third floor dedicated to F&B with international Brand CHILIS already signed. Finalizing premium F&B Grills format restaurant , Pan Asian and North Indian coming Up with Micro Brewery .
Biggest food court with a seating of around 500 persons.
Japanese brand MINISO to open their 1st store in North East in the mall.
Impact of Technology
“By reflecting and considering customers’ lifestyles and the need for delivering affordable luxury with a philosophy of ‘customer is the king,’ City Center would distinguish itself as something truly exceptional in the retail landscape. With a variety of entertainment options, watching a movie and the whole experience of it will now attain a new definition with 5 screens multiplex.
City Center has automated mechanised and multilevel parking space. We would be making use of artificial intelligence to track down the potential buyers in the locality and send them messages about the offers used by many outlets,” explains Paliwal.