City Cen­tre Guwa­hati: A Home to Lux­u­ary, En­ter­tain­ment, Shop­ping and Fine Din­ing.

Images Retail - - CONTENTS -

Guwa­hati is all set to get a new mall, and it is won­der­ful news for the shopa­holics in Northeast. City Cen­tre Mall, a pro­ject from Brahma­pu­tra Group, with its in­nu­mer­able retail ex­pe­ri­ences – is com­ing up in the heart of city soon. It would be one of the big­gest retail malls in the North-east re­gion with a huge area of

4.5 lac sq.ft. Hav­ing a two side open plot, with en­try and exit on both GS road and Zoo Road, the two be­ing the cen­tral, com­mer­cial and res­i­den­tial hubs of the city; City Cen­ter will be a home to every pos­si­ble lux­ury thing, keep­ing in mind the caul­dron of dis­tinct peo­ple and cul­tures.

Key El­e­ments for Suc­cess

“A retail space re­quires con­stant rein­ven­tion. It’s about so­phis­ti­cated com­fort and de­sign evo­lu­tion. There are mul­ti­ple fac­tors that in­flu­ence a mall’s suc­cess: Lo­ca­tion, con­ve­nience, en­ter­tain­ment, di­ver­sity, lux­ury and mall essence. With a fu­sion of fash­ion, food, cul­ture, and am­bi­ence, City Cen­ter aims to de­liver a new era for des­ti­na­tion shop­ping in the city for the en­tire fam­ily. City Cen­tre floors Ground to seven floor retail with F&B and FEC spac­ing upto fifth, sixth floor and sev­enth floor is kept for the of­fice space,” ex­plains Gau­rav Pali­wal, Leas­ing and Op­er­a­tion Head, Brahma­pu­tra In­fra­struc­ture Lim­ited.

Cus­tomer Cen­tric­ity

“Cus­tomer cen­tric­ity is the only pri­or­ity for us. Keep­ing in mind the cus­tomer sen­si­tiv­ity, we aim to de­sign the ev­ere­volv­ing and in­no­va­tive cus­tomer en­gag­ing events to mul­ti­ply foot­falls. The key is in giv­ing the cus­tomers a chance to come into your mall again. Cus­tomers con­stantly look for ex­pe­ri­ences that sur­pass con­ven­tional shop­ping, for them it is about spend­ing qual­ity time with their friends and fam­ily along with some en­ter­tain­ment. En­thralling events will fur­ther im­prove the cus­tomer ex­pe­ri­ence at our retail prop­erty. To fur­ther en­hance our mall space, City Cen­ter in­tends to swamp with F&B out­lets con­sist­ing of sev­eral restau­rants serv­ing au­then­tic North Eastern and Pan Asian cuisines, form­ing an ideal hang-out space for all the age-groups,” added Pali­wal.

Ma­jor At­trac­tions

Shop­pers Stop, PVR 5 Screens, Smaaash with an area of 11,000 sq ft area . In­ter­na­tional premium beauty brands Mac,

Kama Ayur Veda, Nyka Luxe,for­est es­sen­tial In­ter­na­tional Brands like Tommy Hil­figer , CK , Gant , Aero­postale signed . Carat­lane and Blue Stone off­line stores, with ETHOS 1st ever store in Northeast. Third floor ded­i­cated to F&B with in­ter­na­tional Brand CHILIS al­ready signed. Fi­nal­iz­ing premium F&B Grills for­mat restau­rant , Pan Asian and North In­dian com­ing Up with Mi­cro Brew­ery .

Big­gest food court with a seat­ing of around 500 per­sons.

Ja­panese brand MIN­ISO to open their 1st store in North East in the mall.

Im­pact of Tech­nol­ogy

“By re­flect­ing and con­sid­er­ing cus­tomers’ life­styles and the need for de­liv­er­ing af­ford­able lux­ury with a phi­los­o­phy of ‘cus­tomer is the king,’ City Cen­ter would dis­tin­guish it­self as some­thing truly ex­cep­tional in the retail land­scape. With a va­ri­ety of en­ter­tain­ment op­tions, watch­ing a movie and the whole ex­pe­ri­ence of it will now at­tain a new def­i­ni­tion with 5 screens mul­ti­plex.

City Cen­ter has au­to­mated mech­a­nised and mul­ti­level park­ing space. We would be mak­ing use of ar­ti­fi­cial in­tel­li­gence to track down the po­ten­tial buy­ers in the lo­cal­ity and send them mes­sages about the of­fers used by many out­lets,” ex­plains Pali­wal.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.