Crown Mall to Concentrate on the Unique Social Experience to Attract Customers
Crown Mall Lucknow, an important project from the Goel Builders’ is coming soon on Faizabad Road in Lucknow. The mall will feature a brilliant product mix and an exclusive selection of brands and products that aim to cater to the needs of the entire family. Designed for fun, entertainment and shopping and furnished beautifully, this arcadia is being designed to be one of the most graceful buildings in the area.
Crown Mall will showcase the magnetic power of the world₹s most famous brands. It has a very different catchment in Lucknow city and will be a new shopping destination.
The mall promises an unmatched cinema experience. The unique cinematic experience will include cutting edge cinema dynamics, ultra-luxury seating, wider screens as well as digital stereo sound.
It is also in the process of developing a spectacular gaming zone, perfect for families with kids of various ages. An indoor amusement arena is also being designed, which promises to transport visitors to a completely new world.
Technology- Making an Impact
“Today shopping malls are deploying fast-evolving smart technologies to create digital connections. With the easy availability of the Internet, providing free Wi-fi is no longer optional for malls that want to attract shoppers and keep them engaged,” says Amit Agrawal, Director, Goel Builders.
The technical delights at Crown Mall will include: Adopt Beacons Technology:
Internet-connected devices which use Bluetooth signals to connect with consumers who have downloaded the mall’s app to their mobile devices as they move between different areas of the mall.
It’s not a one-size-fits- all approach; using additional data such as ‘dwell time,’ retailers can send customised offers and messages to mall visitors.
Parking Sensors: Parking sensors are also being installed in the parking to monitor traffic levels and to help reduce time taken to enter and exit.
Digital Mall Directory: The digital mall directory will use visual recognition software to gather information about shoppers – their gender, age, ethnicity, accompanying children and then display messages and promotions that the software believes will be of interest to him/her. As it collects and filters more data, the system gets smarter. Customer Engagement
Using Technology: A shopping mall is a place where shoppers come by primarily for “experience” and with constantly evolving technology, this experience is only getting better and more refined; concepts like these have sprung out of our imaginations into tangible experiences. The mall being an umbrella for multibrand, shop-in-shop, food & beverages, services and entertainment, has a wider scope to use and implement technology than do single retail stores.
To take this one step further, the mall will also have large digital signage that greets and addresses shoppers and then displays their shopping profile for the benefit of the salesperson who can attend to them personally. This idea smartly integrates virtual as well as human interaction for the shopper; the availability of a “personal shopper” in brand stores and malls is also in vogue these days.
Unique Store Formats
“We are in the process of introducing environmentfriendly material for all our stores. Stores are being designed and developed with the help of a shopping mall design manual which will help to build them as per latest trends. This design will include all aspects including flooring, a digital wall display, seating arrangements, enhanced light quality with latest LED technology etc,” says Agrawal.
“We are also investing heavily in a food court, which have proved to be very productive for malls. Food is a critically important part of the unique social experience malls rely on to attract customers throughout the year. We are introducing table mounted self-check-in menu where guests can directly place orders from the table,” he adds