Crown Mall to Con­cen­trate on the Unique So­cial Ex­pe­ri­ence to At­tract Cus­tomers

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Crown Mall Luc­know, an im­por­tant pro­ject from the Goel Builders’ is com­ing soon on Faiz­abad Road in Luc­know. The mall will fea­ture a bril­liant prod­uct mix and an ex­clu­sive se­lec­tion of brands and prod­ucts that aim to cater to the needs of the en­tire fam­ily. De­signed for fun, en­ter­tain­ment and shop­ping and fur­nished beau­ti­fully, this ar­ca­dia is be­ing de­signed to be one of the most grace­ful build­ings in the area.

Crown Mall will show­case the mag­netic power of the world₹s most fa­mous brands. It has a very dif­fer­ent catch­ment in Luc­know city and will be a new shop­ping des­ti­na­tion.

Ma­jor At­trac­tions

The mall prom­ises an un­matched cin­ema ex­pe­ri­ence. The unique cine­matic ex­pe­ri­ence will in­clude cut­ting edge cin­ema dy­nam­ics, ul­tra-lux­ury seat­ing, wider screens as well as dig­i­tal stereo sound.

It is also in the process of de­vel­op­ing a spec­tac­u­lar gam­ing zone, per­fect for fam­i­lies with kids of var­i­ous ages. An in­door amuse­ment arena is also be­ing de­signed, which prom­ises to trans­port vis­i­tors to a com­pletely new world.

Tech­nol­ogy- Mak­ing an Im­pact

“To­day shop­ping malls are de­ploy­ing fast-evolv­ing smart tech­nolo­gies to cre­ate dig­i­tal con­nec­tions. With the easy avail­abil­ity of the In­ter­net, pro­vid­ing free Wi-fi is no longer op­tional for malls that want to at­tract shop­pers and keep them en­gaged,” says Amit Agrawal, Di­rec­tor, Goel Builders.

The tech­ni­cal de­lights at Crown Mall will in­clude: Adopt Bea­cons Tech­nol­ogy:

In­ter­net-con­nected de­vices which use Bluetooth sig­nals to con­nect with con­sumers who have down­loaded the mall’s app to their mo­bile de­vices as they move be­tween dif­fer­ent ar­eas of the mall.

It’s not a one-size-fits- all ap­proach; us­ing ad­di­tional data such as ‘dwell time,’ re­tail­ers can send cus­tomised of­fers and mes­sages to mall vis­i­tors.

Park­ing Sen­sors: Park­ing sen­sors are also be­ing in­stalled in the park­ing to mon­i­tor traf­fic lev­els and to help re­duce time taken to en­ter and exit.

Dig­i­tal Mall Direc­tory: The dig­i­tal mall direc­tory will use vis­ual recog­ni­tion soft­ware to gather in­for­ma­tion about shop­pers – their gen­der, age, eth­nic­ity, ac­com­pa­ny­ing chil­dren and then dis­play mes­sages and pro­mo­tions that the soft­ware be­lieves will be of in­ter­est to him/her. As it col­lects and fil­ters more data, the sys­tem gets smarter. Cus­tomer En­gage­ment

Us­ing Tech­nol­ogy: A shop­ping mall is a place where shop­pers come by pri­mar­ily for “ex­pe­ri­ence” and with con­stantly evolv­ing tech­nol­ogy, this ex­pe­ri­ence is only get­ting bet­ter and more re­fined; con­cepts like these have sprung out of our imag­i­na­tions into tan­gi­ble ex­pe­ri­ences. The mall be­ing an um­brella for multi­brand, shop-in-shop, food & bev­er­ages, ser­vices and en­ter­tain­ment, has a wider scope to use and im­ple­ment tech­nol­ogy than do sin­gle retail stores.

To take this one step fur­ther, the mall will also have large dig­i­tal sig­nage that greets and ad­dresses shop­pers and then dis­plays their shop­ping pro­file for the ben­e­fit of the sales­per­son who can at­tend to them per­son­ally. This idea smartly in­te­grates vir­tual as well as hu­man in­ter­ac­tion for the shop­per; the avail­abil­ity of a “per­sonal shop­per” in brand stores and malls is also in vogue these days.

Unique Store For­mats

“We are in the process of in­tro­duc­ing en­vi­ron­ment­friendly ma­te­rial for all our stores. Stores are be­ing de­signed and de­vel­oped with the help of a shop­ping mall de­sign man­ual which will help to build them as per lat­est trends. This de­sign will in­clude all as­pects in­clud­ing floor­ing, a dig­i­tal wall dis­play, seat­ing ar­range­ments, en­hanced light qual­ity with lat­est LED tech­nol­ogy etc,” says Agrawal.

“We are also in­vest­ing heav­ily in a food court, which have proved to be very pro­duc­tive for malls. Food is a crit­i­cally im­por­tant part of the unique so­cial ex­pe­ri­ence malls rely on to at­tract cus­tomers through­out the year. We are in­tro­duc­ing ta­ble mounted self-check-in menu where guests can di­rectly place or­ders from the ta­ble,” he adds

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