Express Avenue: South India’s Largest Destination Mall
Over the last eight years, Express Avenue (EA) has had the opportunity to create and build a shopping and lifestyle destination like none other, in Chennai. The beginning of the mall’s journey in the shopping centrespace of Chennai set the tone for the city’s mall culture. EA soon became pioneers and trendsetters in the mall space in Chennai.
EA’S journey has been marked by several eventful milestones and presenting mall patrons with a slice of extravagance. The mall’s journey through the years has enabled quite a few brands to enjoy the #1 trading density per square feet sales in South India, and one of the highest amongst the malls in the country.
Impact of Technology
The EA management believes that reinventing itself for the digital age is the key to enhanced customer experience. From updating the look and feel of the mall, to presenting various avenues for branding, technology plays a primary role in the shopping experience here. EA loves to surprise their shoppers and retailers alike with various technological advancements. These include
EA Bot - India’s first ever customer assistance robot Multiple Video Walls strategically located at vantage points across the mall,
Going Digital with all our standees Omnichannel experiences Encouraging retailers to present in-store digital content
Data analytics with regards to footfall, mall management, store revenueshare management, and 360 degree mall operation
Own food court application – with the highlight being the EA Master card.
At EA, the primary focus is the customer experience. They believe in a synergy, and that is key to the success of the mall.
Central Location helps with reaching out to customers in larger numbers and presenting relevant catchment with a primary shopping spot
Mall Design – EA is a green building developed with an architectural splendor Evolving brand mix that highlights the latest trends., An extensive food court – EA Garden that houses a variety of cuisines. Mixed Use developmentcommercial Offices & Hotel- Ensuring a captive catchment of relevant shopping profiles
Unique Retail Concepts
As a mall, EA enjoys presenting patrons with interesting concepts and out of the box ideas. The mall houses brands that push the boundaries of the retail experience and create memories. A few of the brands we have that have unique store formats are Dialogue in the dark – A restaurant that revels in darkness, presenting local and global cuisine. A sensory dining experience, that is bound to excite your taste buds.
Adidas – India’s largest store of 7000 sq. ft. is housed right in the heart of EA. An additional highlight to the store on the whole, is the Adidas Home Court that presents shoppers with an outlet for physical activity. Gourmet stores – They have a Korean Gourmet store – Hangong Story, bringing in a unique flavour. Another out of the box idea is – Spice Route, that present dry fruit and wholesome gourmet experience.
Innovation & Customer Centricity
Customer centricity for the mall means thinking from the outside in - putting the customer’s perspective at the fore, and projecting that in every step of the mall’s operation. This is achieved by: Collating and sharing active marketing calendars of brands. This helps us further present customers with unique experiences and offers.
Designing the customer’s experience from the first step into the mall starting from decor elements based on various themes around the year, to exclusive curated events
Seamless transition from our active digital space to in-mall experience.