MGB Felicity Mall: Nel­lore’s First Retail-cum-en­ter­tain­ment Des­ti­na­tion

Images Retail - - CONTENTS -

MGB Felicity Mall, the first of its kind in Nel­lore, en­com­passes a va­ri­ety of retail out­lets fea­tur­ing dif­fer­ent brands, ap­parel, food court, games and movies.

MGB Felicity Mall is the first retail-cum-mul­ti­plex mall to have opened in the city of Nel­lore. The mall has be­come a cen­ter of at­trac­tion for cus­tomers since its launch. Built and de­signed over a space of 3,20,000 square feet with two base­ment park­ing spa­ces, MGB Felicity Mall, the first of its kind in Nel­lore, is the big­gest mall of Andhra Pradesh. The mall en­com­passes a va­ri­ety of retail out­lets fea­tur­ing dif­fer­ent brands, ap­parel, food court, games and movies. There is a 5-screen mul­ti­plex with modern tech­nol­ogy, which prom­ises an ex­cit­ing ex­pe­ri­ence for the view­ers. In an ex­clu­sive in­ter­ac­tion with IM­AGES Retail, Machani Gan­gad­har Gopala Kr­ishna, Joint Man­ag­ing Di­rec­tor, MGB Felicity Mall, spoke about the suc­cess and over­whelm­ing re­sponse and joy that Felicity Mall is giv­ing to the shop­pers of Nel­lore.

Why are malls to­day turn­ing into fam­ily en­ter­tain­ment cen­tres?

The change in life­style, in­creased spend­ing ca­pac­ity, well-trav­elled In­di­ans have all changed what con­sumers de­mand from malls these days. Felicity Mall has the best brand mix col­lec­tion keep­ing in mind cus­tomer re­quire­ments. The brand boasts of be­ing a one stop des­ti­na­tion for shop­ping, din­ing and en­ter­tain­ment.

Why is F&B im­por­tant? Does it gen­er­ate as much foot­falls in malls as brands do?

A ro­bust F&B sec­tion is ex­tremely im­por­tant since it gen­er­ates a high num­ber of foot­falls – as good as an­chor stores like Big Bazaar, Max and Trends. The mall is con­cen­trat­ing on pol­ish­ing the food seg­ment with the in­tro­duc­tion of na­tional and in­ter­na­tional culi­nary stores, mixed with the fla­vor of lo­cal city. This is at­tract­ing a large num­ber of vis­i­tors to the mall from all seg­ments of so­ci­ety and we are con­fi­dent that Felicity Mall is on its way to be­com­ing ‘the’ des­ti­na­tion for brands to set up shop in the food court.

Why have you cho­sen High Volt as your en­ter­tain­ment part­ners?

High Volt is based out of Hy­der­abad and is a very strong op­er­a­tor in south In­dia. It has var­i­ous en­ter­tain­ment av­enues un­der its fold, and hence it made sense for us to choose them since they pro­vide us with that unique fac­tor that no other mall has.

Is there need for Om­nichan­neli­sa­tion of malls?

The dy­nam­ics of mar­ket­ing have changed rapidly due to easy avail­abil­ity of the In­ter­net. So­cial Me­dia is a great and quick means of reach­ing out to the cus­tomer con­stantly, to en­sure they get all mall-re­lated up­dates. We are very ac­tive on so­cial me­dia – mainly Face­book and In­sta­gram. These medi­ums are big parts of our mar­ket­ing strat­egy and we at­tract a lot of con­sumers through them.

Do you plan to bring in more renowned en­ter­tain­ment brands to your mall?

Def­i­nitely. Keep­ing in view the in­creased de­mand and to sur­pass the ex­pec­ta­tion of con­sumers, we feel it is in­evitable to have multi-level brands to meet re­quire­ments.

What are your ex­pan­sion plans?

We are cur­rently in the process of sta­bi­liz­ing the ex­ist­ing mall duly op­er­at­ing it to the best stan­dards of the in­dus­try. We, however, may plan new ven­tures next year, based on the out­come of these ex­pe­ri­ences.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.