Ex­pe­ri­en­tial Retail, Per­son­al­iza­tion USP of ‘The Great In­dia Place’ and ‘Gar­dens Gal­le­ria Malls’

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The Great In­dia Place Mall and Gar­dens Gal­le­ria Mall are always on their toes when it comes to pro­vid­ing con­sumer per­son­al­i­sa­tion op­tions or other phys­i­cal ex­pe­ri­ences to their val­ued pa­trons.

“From pro­mot­ing health and fit­ness through var­i­ous runs, walks, marathons, cy­cling and other sports ac­tiv­i­ties to or­gan­is­ing makeover marathons, Zumba, yoga and ac­tiv­i­ties like work­shops on cook­ing tips, makeup tips, self-care etc. both malls make sure that any­one who vis­its takes back home some­thing more than a ma­te­rial ob­ject they’ve shopped for,” says Monny Vi­jesh­war, Man­ag­ing Di­rec­tor, En­ter­tain­ment City.

Brand Mix

The Great In­dia Place

Mall pro­vides 1 mil­lion sq. ft. of com­plete fam­ily en­ter­tain­ment with more than 258 brand stores and 10+ an­chor stores to meet all the needs of a modern con­sumer. It houses a va­ri­ety of retail out­lets in­clud­ing Shop­per’s Stop, Life­style, Max, Trends, Globus, Pan­taloons, Big Bazaar, Home Town, Monte Carlo, Wood­land, Life­style and Home cen­ter, along with in­ter­na­tional brands like Adi­das, Nike, Marks & Spencer, Sketch­ers and many more. There’s also a mul­ti­plex by Car­ni­val Cin­e­mas and a well laid out food court.

Gar­dens Gal­le­ria, on the other hand, is a per­fect blend of var­i­ous kind of brands avail­able un­der one roof.

For men’s fash­ion, women’s western wear, eth­nic wear, sports­wear, footwear to health & beauty, food court, and other eater­ies, we have it all sorted pretty well. It houses one of the best Star­bucks in Noida.

It has Cen­tral, West­side, Globus, Pan­taloons Women, Hyper­city, Croma as an­chors. It is home to Im­per­fecto,

Time Ma­chine, Tito’s Noida, TC Café, Smoke Fac­tory,

Laat Saab, Bo­hemia,

Chaayos, Café Cof­fee Day, Dunkin Donuts, Jok­ers to name a few. A 16-screen stand­alone mul­ti­plex from Inox is cur­rently un­der con­struc­tion. It also houses a five-star ho­tel, from the 4th to the 7th floor with a rooftop swim­ming pool, which will be op­er­a­tional soon.

Om­nichan­neli­sa­tion of Malls

Om­nichan­neli­sa­tion of malls leads to a bet­ter cus­tomer ex­pe­ri­ence as it gives con­sumers a larger va­ri­ety to choose from and more to dis­cover, lead­ing to an over­all truly sat­is­fy­ing ex­pe­ri­ence for an in­di­vid­ual.

“Ideas like click-&-col­lect for tra­di­tional re­tail­ers work in the long run if you see it from the cus­tomer’s per­spec­tive. These Om­nichan­nel ideas can of­ten make the shop­ping jour­ney more con­ve­nient for con­sumers: mak­ing a pur­chase from the com­fort of their own home, and trial/ col­lect­ing the item when­ever is most con­ve­nient for them, in­stead of pay­ing for ship­ping and not be­ing in to take de­liv­ery of the item or wait­ing for their de­liv­ery to ar­rive. We are also ex­plor­ing var­i­ous av­enues on these lines and very soon will come out with our ex­clu­sive of­fer­ing for cus­tomers,” says Vi­jesh­war.

CSR Ac­tiv­i­ties

“We are as­so­ci­ated with and help many NGOS that are work­ing in the field of Child­care, Can­cer aware­ness, help­ing un­der­priv­i­leged women in the so­ci­ety by pro­vid­ing them job op­por­tu­ni­ties etc. Cre­at­ing aware­ness amongst our pa­trons about var­i­ous is­sues that they might not know about is what we keep do­ing,” says Rana Ra­jesh Ku­mar Gan­ga­har, Man­ag­ing Di­rec­tor, En­ter­tain­ment City.

“We have been do­ing Anti-tobacco aware­ness, breast can­cer aware­ness, tree plan­ta­tion drive, women’s day run, yoga day cel­e­bra­tion, flash mobs with Robin Hood Army NGO who have tied up with the restau­rants in the malls and take the left­over food (in eat­able con­di­tion) and feed peo­ple on streets. We also did an Or­gan Do­na­tion drive with Times of In­dia, cel­e­brated Milk Day by teach­ing the im­por­tance of milk for kids and are cur­rently do­ing an ac­tiv­ity to raise funds, ration, clothes etc. for peo­ple af­fected due to floods in Ker­ala,” Vi­jesh­war adds.

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