Mantri Square Mall Out to Redefine Bengaluru’s Retail Landscape
At Mantri Square, the sole focus lies in ensuring a great family outing. With over 1.7 million sq. ft. spread over five floors, the mall has a massive amount of space and unique retail concepts to keep customers engaged. With around 10,000 national and international brands in over 250 retail outlets, the mall has everything for every age group. Be it shopping, dining or entertainment, Mantri Square mall is the place to be. In an exclusive interaction with IMAGES Retail, Nishanth Vishwanath, CEO – Mall Management & Leasing, Mantri Developers (I) Pvt. Ltd, talks about the USP of the mall.
What are the physical experiences, consumer personalization options that you offer?
Mantri Square provides valet, wheelchair, prams for toddlers and an in-built access to the Metro station to say the least. We bring forth events and campaigns that tickle every bone and touch millions of hearts that walk in the mall on a month-onmonth basis.
Is there a healthy mix of Indian and international brands in your mall?
With the influx of new brands from the last one year, the mall has reinvented itself by changing its perception – we aim to entice new customers, while keeping the old customers happy. This is the reason why we probably have the largest variety in brand mix, from Indian traditional brands like Chumbak, Fabindia, Soch, Meena Bazaar, Koskii, Maanyavar, Fazals, Rene, Caratlane, Reliance Jewels, Kushals and international fashion forward brands including H&M, Forevernew, Hamleys, Ed Hardy, Aeropostale, US Polo, GAP, M&S and UCB.
What kind of exposure do homegrown brands get in Mantri Mall?
We give equal mileage to the Indian as well as international brands by providing them branding support and extending activation space for promotions. In fact, when we sit together for the Business Review Meetings with the tenants we make sure that the mall is growing and achieving its target as a whole.
Is there need for Omnichannelisation of malls? Your views.
Omnichannelisation would be considered irrelevant if you look at it from the point of view of a mall. As a channel for standalone retail outlets, it provides a platform for the brand to reach out to a larger customer base, saving time, keeping in mind the fast paced life of the targeted dual earning, self-reliant and independent earning class.
What are the CSR activities lined up for this year?
We engage in social service and environment conservation all year round. Beginning with World Environment Day, we organised a ‘Go Green Nature’ drive to educate mall visitors about different workshops on sustainability and recycling.
Along with tenants of the mall, Mantri Square also endorses regular camps on blood & organ donation, cancer, Parkinson’s & Alzheimer’s awareness.
What are your expansion plans?
Mantri Jupiter, the brand’s mixed-use property that provides retail and commercial facilities in Koramangla, is set to open by this year-end. Our most awaited mall of 1.5 million sq. ft. is Mantri Arena on Kanakpura Road with 12
PVR screens, 40 exclusive
F&B brands, 300 Indian and international brands with an open air concert area is all set to revel the populous crowd of South Bangalore in FY19.