DN Re­galia Mall Aims at Unique Re­tail Ex­pe­ri­ence with a Fo­cus on Ex­clu­siv­ity

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DN Re­galia Mall is slated to be­come one of the most promis­ing re­tail des­ti­na­tions in Pa­tra­pada, Bhubanesh­war. Spread across 2,50,000 sq. ft. with two lev­els of ded­i­cated fash­ion, life­style shops, restau­rants and cafés along with a re­puted hyper­mar­ket, the mall will be a com­plete shop­ping ex­pe­ri­ence for both lo­cals as well as tourists.

DN Re­galia Mall prom­ises a mix of na­tional, in­ter­na­tional and re­gional brands for cus­tomers who seek the finer things in life. It aims to of­fer a

DN Re­galia has INOX as their mul­ti­plex part­ner, Big Bazaar as hyper­mar­ket while Splash, Max, Zu­dio and Easy Buy are fash­ion an­chors/mini an­chors. These brands will soon com­mence their fit-outs in the com­ing months and to en­sure a smooth and timely process. Be­yond Square feet will be do­ing fit-out man­age­ment for the mall.

The brand is also rop­ing in key FEC play­ers with bowl­ing lanes, a sep­a­rate toys con­cept, Vir­tual Re­al­ity con­cept, and a Scary House type of con­cept. Once the mall is op­er­a­tional the man­age­ment plans to also add out­door gam­ing zones. The mall will also have a 450 seater food court spread over 15,000 sq. ft. with 13 food out­lets and four kiosks to cater to var­i­ous taste buds.

Talk­ing about the im­por­tance of F&B as one of the im­por­tant cat­e­gories at DN Re­galia Mall,

says, “F&B as a cat­e­gory serves our day-to-day needs and as such gen­er­ates as­sured and more foot­falls in the mall com­pared to in­line brands. Con­sid­er­ing this fact at DN Re­galia we have given spe­cial em­pha­sis to F&B as a cat­e­gory and cre­ated a food Hub which would ac­com­mo­date around 20-25 F&B con­cepts in ad­di­tion to the food court.”

For a mall to be suc­cess­ful it should cater to the needs of the en­tire fam­ily. More­over, due to the pop­u­lar­ity of on­line shop­ping, malls are work­ing more on im­prov­ing the ex­pe­ri­ence of its cus­tomers. As such fam­ily en­ter­tain­ment cen­ters act as a mag­net for the en­tire fam­ily and friends to come to­gether and en­joy.

“We have part­nered with INOX for bet­ter movie ex­pe­ri­ence and they are com­ing up with 750+ seater mul­ti­plex. We are in ad­vance dis­cus­sion with one of the re­puted na­tional player in FEC cat­e­gory who would be do­ing bowl­ing and other gam­ing for­mats. We have also signed ‘Scary House’ and vir­tual gam­ing con­cepts. Given the size of the mall, we have al­ready ded­i­cated a size­able por­tion for en­ter­tain­ment brands. How­ever, we have plans to add out­door en­ter­tain­ment con­cepts in our beau­ti­fully land­scaped zones for the mall,” says Naik. The kind of con­ve­nience and ex­pe­ri­ence Om­nichan­neli­sa­tion brings, is a path that DN Re­galia wants to tread along with its re­tail part­ners.

“We are al­ready work­ing on an app. We are plan­ning to have a cash­less and dig­i­tal park­ing man­age­ment sys­tem, dig­i­tal mall di­rec­tory, dig­i­tal sig­nages etc. Our mall will give spe­cial fo­cus on cus­tomer con­ve­nience and shall have ser­vices like; free Wi-fi, valet park­ing, ATMS, baby chang­ing, wheel­chair ac­ces­si­bil­ity through­out the mall, ded­i­cated park­ing for women and dif­fer­ently abled,” says Naik, as­sur­ing pa­trons that the mall is em­brac­ing tech­nol­ogy.

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