KNOT ME

Images Retail - - COVER STORY | FOCUS -

Knot Me is a pi­o­neer­ing brand of lux­ury scarves. It of­fers a wide range in global de­signs and pat­terns at af­ford­able prices. In ad­di­tion, the brand of­fers a cool col­lec­tion of shawls, stoles, shrugs and pocket squares. Presently Knot Me is avail­able through pop­u­lar on­line mar­ket places like Flip­kart, Ama­zon, Snapdeal, Limeroad, Voonik, be­sides com­pany stores in Dif­fer­ent ci­ties.

Brand Phi­los­o­phy

The brand aims to give women a feel­ing of joy and con­fi­dence, to be a source of un­par­al­leled in­spi­ra­tion for women around the world and see ev­ery one of them sport­ing a Knot Me scarf.

Brand USPS

1. Us­ing pre­mium qual­ity fab­ric same as of global brands such as Mas­simo Dutti, Gal­leries Lafayette. 2. Ex­clu­sive west­ern­ised pat­terns de­signed for Geny. 3. Af­ford­able prices, value for money prod­ucts.

4. Highly sys­tem­a­tised pro­cesses and house de­sign­ing and pro­duc­tion fa­cil­i­ties.

Knot Me is the re­tail ven­ture of In­dia’s lead­ing man­u­fac­turer and ex­porter Kisho­ri­lal Shyam­sun­der (KISH). Started by Late

Shri Shyam­sun­der Agar­wal in 1969. It is for girls and women in the age group of 15 to 45 years who pre­fer trendy and fash­ion­able ac­ces­sories to trans­form their look no­tably. The range is ex­clu­sively de­signed in Italy. The brand also ex­ports to the Nether­lands, Ja­pan, Europe, USA and Aus­tralia. It has two state-of-the-art print­ing fac­to­ries in Kolkata and one weav­ing unit at Surat, Gu­jarat. The brand has a home de­sign team with pro­fes­sional de­sign­ers from both Nether­lands and Ja­pan.

Mas­sive ex­pan­sion via franchising, suc­cess­fully op­er­at­ing com­pany and fran­chise op­er­ated COFO stores in dif­fer­ent lo­ca­tions of West Ben­gal and Jhark­hand, Knot Me is now mov­ing ahead with am­bi­tious plan of ex­pand­ing its re­tail pres­ence through fran­chise own fran­chise op­er­ated FOFO across In­dia.

Why part­ner with Knot Me:

1. Strong man­age­ment backed by around five decades of mar­ket pres­ence.

2. 100 per­cent stock cor­rec­tion for un­sold or dam­aged in­ven­tory. 3. Highly ex­pe­ri­enced been ap­pointed for fran­chise de­vel­op­ment.

4. Ex­ten­sive sup­port train­ing sup­plies and op­er­a­tional sup­port pro­vided

Ex­ten­sive Brand Sup­port:

Knot Me con­tin­u­ously as­sesses fran­chise part­ners by mon­i­tor­ing and man­ag­ing the busi­ness to run it on profit.

1. Set up: The brand will as­sess fran­chisees in se­lec­tion of best lo­ca­tion for the store it will also as­sis­tant lay­out de­sign and ar­chi­tec­ture be­sides pur­chas­ing of equip­ment fur­ni­ture and fit outs.

2. Train­ing: The brand will pro­vide com­pre­hen­sive

train­ing to all fran­chises on ser­vice op­er­a­tions stan­dard pro­ce­dures ac­count­ing in­ven­tory con­trol etc. 3. In­ven­tory Man­age­ment:

The brand will play a ma­jor role in stock sup­ply checks on goods de­liv­ery re­plen­ish­ments or­der­ing and prod­uct range main­te­nance. 4. Op­er­a­tions Man­ual:

The branded pro­vide an op­er­a­tion man­ual to main­tain uni­for­mity and op­er­ate fran­chise setup as per fran­chisor guide­line 5. Fran­chise Co­or­di­na­tor:

The brand will ap­point a ded­i­cated fran­chise co­or­di­na­tor to fix the com­mu­ni­ca­tion between the fran­chise and the brand. 6. Ad­ver­tis­ing and

Pro­mo­tions: The brand will or­gan­ise events spe­cific to ad­ver­tis­ing and pro­mo­tions of Knot Me at the na­tional level in­clud­ing par­tic­i­pa­tion in ex­pos spon­sor­ing events tie UPS with pub­li­ca­tions be­sides pro­mot­ing fran­chisees from web­site and so­cial me­dia and much more.

7. PR Sup­port: the brand will en­sure reg­u­lar cov­er­age at Na­tional and re­gional level be­sides help­ing in cen­tralised brand build­ing through print out­door web and elec­tronic me­dia

For Knot Me the com­pany has com­pletely sys­tem­ized op­er­a­tions due to their in­house soft­wares that en­ables them to man­age the re­tail busi­ness ef­fi­ciently and smoothly. The com­pany man­u­fac­tures and sup­plies at scarves to top global brands like Zara, Mas­simo Do,

Steve Mad­den, An­thro­plo­gie and many more for this the com­pany has two state of the art print­ing fac­to­ries in the city of joy Kolkata and one weav­ing unit at Surat Gu­jarat.

“We see scarves as the next emerg­ing mar­ket in In­dia. Al­most ev­ery girl wants to wear them as they are an ac­cept­able part of fash­ion. We even feel they are a great op­tion for travel re­tail,”

Ideal Fran­chise Pronjle:

1. En­trepreneurs with sub­stan­tial ex­pe­ri­ence in re­tail sec­tor.

2. As­pi­rants hav­ing a good lo­ca­tion and amuse­ment ca­pa­bil­ity.

3. Un­der­uti­lized fa­cil­ity look­ing for ex­pan­sion. 4. Some­one with fu­tur­is­tic think­ing and ca­pa­bil­i­ties to fore­see the fash­ion de­mand.

says Deep Agar­wal, CEO, Kisho­ri­lal Shyam­sun­der.

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