MOBEL is one of the leading large format retailers of furniture, furnishings and other interior products in India. With 28 stores in Eastern India and online with their nationwide expansion plan, MOBEL has been giving customers a wide range of quality furniture to help create better living spaces since a decade.
At present the brand has 28 stores, majorly in eastern region of the country.
MOBEL also designs, manufactures and installs most modern modular kitchens. For projects and bulk requirements they are sourcing from over 250 factories across the world that gives their clients a comprehensive range of items to choose from. The brand also offers a complete range of interior design products like furnishings, wall-papers, wooden floors, UPVC windows, floor coverings etc. at their store MOBEL D’ffine in Kolkata.
With their tagline ‘Furniture ka funda, we know furniture better,’ MOBEL manages to touch the lives of thousands of people every day with their range of innovative designs that are a combination of style and functionality. To bring the furniture and the interior products at the click of a button from the comfort of home, the brand has launched their website www. mobelhomestore.com talks about the franchising journey of the brand.
Tell us about your Franchising journey in 2018. How many new outlets have you added? Have you repositioned any of the previous ones?
In 2015 we started franchising and the journey till date has been excellent. Currently, we have more than 24 franchisees pan India and we are all set to launch a few more stores very soon. In 2018, we have already come up with 5 franchisee stores in and around East India, signed up 8 stores and another 4 stores will come up in 60 days while 8 more stores are under negotiation.
Based on your experience and expertise, what do you have to say about the understanding of franchising in India, especially if you have to compare it with the system seen in European or Western countries.
With the global market, home furniture is the largest segment in the Indian furniture market. With a healthy economy and increased household and institutional spending, the franchisee concept is growing steadily. The Indian furniture industry covers the entire gamut of activities, from sourcing, manufacturing and distribution, to sales and after sales.
Over the last fifty years, franchising as a business model has proven to be extremely successful across the world. So much so that it is estimated that in developed economies like the US, over 50 percent of all retail sales come through franchised businesses. Similar trends are being seen in Europe and increasingly in the Asia Pacific economies. In fact, the last few years have seen the fastest franchising growth taking place in the Asian and South American markets.
Let’s talk about the challenges associated with franchising in India?
There are few challenges which have to be overcome to allow the industry to grow to its maximum potential… Availability of quality real estate in reasonable price Scarcity of skilled & educated manpower
High rates of taxation
What makes your brand a favorite with franchisers - things that you do for relationship and business building for them.
Mutual respect and trust builds cooperation and a well-knit team which portrays a good relationship of a franchisor with the franchisee.
A franchisee system consists of 3 things - a brand, a system and support of that system. We do it by networking, team unity, developing new marketing strategies to hit the market, media activities, advertising campaigns, brand building etc.
As a franchisee, what do you expect from your franchisers?
A franchisee expects good return of investment, a stable and respectful business which holds a bright and promising future for him. He expects support for the franchisee company to help him grow.
Arun Biyani, Director, Mobel India Private Limited