Images Retail - - COVER STORY | FOCUS -

MOBEL is one of the lead­ing large for­mat re­tail­ers of fur­ni­ture, fur­nish­ings and other in­te­rior prod­ucts in In­dia. With 28 stores in Eastern In­dia and on­line with their na­tion­wide ex­pan­sion plan, MOBEL has been giv­ing cus­tomers a wide range of qual­ity fur­ni­ture to help create bet­ter liv­ing spa­ces since a decade.

At present the brand has 28 stores, ma­jorly in eastern re­gion of the coun­try.

MOBEL also de­signs, man­u­fac­tures and in­stalls most modern mod­u­lar kitchens. For projects and bulk re­quire­ments they are sourc­ing from over 250 fac­to­ries across the world that gives their clients a com­pre­hen­sive range of items to choose from. The brand also of­fers a com­plete range of in­te­rior de­sign prod­ucts like fur­nish­ings, wall-pa­pers, wooden floors, UPVC win­dows, floor cov­er­ings etc. at their store MOBEL D’ffine in Kolkata.

With their tagline ‘Fur­ni­ture ka funda, we know fur­ni­ture bet­ter,’ MOBEL man­ages to touch the lives of thou­sands of peo­ple ev­ery day with their range of in­no­va­tive de­signs that are a com­bi­na­tion of style and func­tion­al­ity. To bring the fur­ni­ture and the in­te­rior prod­ucts at the click of a but­ton from the com­fort of home, the brand has launched their web­site www. mo­bel­home­ talks about the franchising jour­ney of the brand.

Tell us about your Franchising jour­ney in 2018. How many new out­lets have you added? Have you repo­si­tioned any of the pre­vi­ous ones?

In 2015 we started franchising and the jour­ney till date has been ex­cel­lent. Cur­rently, we have more than 24 fran­chisees pan In­dia and we are all set to launch a few more stores very soon. In 2018, we have al­ready come up with 5 fran­chisee stores in and around East In­dia, signed up 8 stores and an­other 4 stores will come up in 60 days while 8 more stores are un­der ne­go­ti­a­tion.

Based on your ex­pe­ri­ence and ex­per­tise, what do you have to say about the un­der­stand­ing of franchising in In­dia, es­pe­cially if you have to com­pare it with the sys­tem seen in Eu­ro­pean or Western coun­tries.

With the global mar­ket, home fur­ni­ture is the largest seg­ment in the In­dian fur­ni­ture mar­ket. With a healthy econ­omy and in­creased house­hold and in­sti­tu­tional spend­ing, the fran­chisee con­cept is grow­ing steadily. The In­dian fur­ni­ture in­dus­try cov­ers the en­tire gamut of ac­tiv­i­ties, from sourc­ing, man­u­fac­tur­ing and distri­bu­tion, to sales and af­ter sales.

Over the last fifty years, franchising as a busi­ness model has proven to be ex­tremely suc­cess­ful across the world. So much so that it is es­ti­mated that in de­vel­oped economies like the US, over 50 per­cent of all re­tail sales come through fran­chised busi­nesses. Sim­i­lar trends are be­ing seen in Europe and in­creas­ingly in the Asia Pa­cific economies. In fact, the last few years have seen the fastest franchising growth tak­ing place in the Asian and South Amer­i­can mar­kets.

Let’s talk about the chal­lenges as­so­ci­ated with franchising in In­dia?

There are few chal­lenges which have to be over­come to al­low the in­dus­try to grow to its max­i­mum po­ten­tial… Avail­abil­ity of qual­ity real es­tate in rea­son­able price Scarcity of skilled & ed­u­cated man­power

High rates of tax­a­tion

What makes your brand a fa­vorite with fran­chis­ers - things that you do for re­la­tion­ship and busi­ness build­ing for them.

Mu­tual re­spect and trust builds co­op­er­a­tion and a well-knit team which por­trays a good re­la­tion­ship of a fran­chisor with the fran­chisee.

A fran­chisee sys­tem con­sists of 3 things - a brand, a sys­tem and sup­port of that sys­tem. We do it by net­work­ing, team unity, de­vel­op­ing new mar­ket­ing strate­gies to hit the mar­ket, me­dia ac­tiv­i­ties, ad­ver­tis­ing cam­paigns, brand build­ing etc.

As a fran­chisee, what do you ex­pect from your fran­chis­ers?

A fran­chisee ex­pects good re­turn of in­vest­ment, a stable and re­spect­ful busi­ness which holds a bright and promis­ing fu­ture for him. He ex­pects sup­port for the fran­chisee com­pany to help him grow.

Arun Biyani, Di­rec­tor, Mobel In­dia Pri­vate Lim­ited

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