La­vanya Nalli,

Chair­per­son, Nalli Group

Images Retail - - STORES CEOS LOVE -

Fa­vorite In­dian store on the pa­ram­e­ters of Vis­ual Mer­chan­dis­ing, In­te­rior De­sign, Win­dows Dis­play, Light­ing, In-store Tech­nol­ogy & En­gage­ment Driv­ers:

Nalli - for it’s con­sis­tency in look and feel (very retro), es­pe­cially the flag­ship Chennai store. Every­thing is ori­ented to­ward serv­ing the cus­tomer and mak­ing them feel wel­comed.

Fa­vorite global store on the same pa­ram­e­ters:

MUJI Very con­sis­tent brand­ing right from VM to each and ev­ery prod­uct.

Role of Franchising as a way of ex­pand­ing a brand’s re­tail foot­print:

It en­ables a brand to scale rapidly

Im­por­tant points to be kept in mind in choos­ing the right fran­chiser/ fran­chise:

In­tegrity and past ex­pe­ri­ence (track record)

Chal­lenges/shifts in buy­ing be­hav­ior in the re­tail in­dus­try:

Dy­namic com­pet­i­tive en­vi­ron­ment, rel­a­tively lim­ited real es­tate op­tions

Dif­fer­ent from the Rest:

Fo­cus on prod­uct, op­er­a­tional ex­cel­lence and Om­nichan­nel

Ex­pan­sion plans:

Dou­ble the foot­print in 3-5 years

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