Chairperson, Nalli Group
Favorite Indian store on the parameters of Visual Merchandising, Interior Design, Windows Display, Lighting, In-store Technology & Engagement Drivers:
Nalli - for it’s consistency in look and feel (very retro), especially the flagship Chennai store. Everything is oriented toward serving the customer and making them feel welcomed.
Favorite global store on the same parameters:
MUJI Very consistent branding right from VM to each and every product.
Role of Franchising as a way of expanding a brand’s retail footprint:
It enables a brand to scale rapidly
Important points to be kept in mind in choosing the right franchiser/ franchise:
Integrity and past experience (track record)
Challenges/shifts in buying behavior in the retail industry:
Dynamic competitive environment, relatively limited real estate options
Different from the Rest:
Focus on product, operational excellence and Omnichannel
Double the footprint in 3-5 years