CEO, Deal Global Fashions Pvt. Ltd.
Favorite Indian store on the parameters of Visual Merchandising, Interior Design, Windows Display, Lighting, In-store Technology & Engagement Drivers:
The store that I always get drawn towards is Deal Jeans located at
Infiniti Mall, Mumbai and this likeliness isn’t because of me being the CEO but as a consumer who is onlook for a pleasant shopping experience. We are in the era where the store itself is the window & the mannequins displayed act as show window of the store. We have moved from closed windows to open facades to give an inviting experience. Lighting at the store are placed strategically on the merchandise that gives an enticing feel to the shoppers at the store. As we are in this fast-paced tech world, we would want to enhance the buying pattern of the consumer with retail being technology drive, we have introduced Omnichannel in our stores which will provide our customers a better way of shopping with higher viability towards merchandise availability within the brand.
Favorite global store on the same parameters:
Zara flagship store at Westfield Startford, London is pioneering features designed to transform the customer experience & integrate online & in-store shopping. First Zara globally to feature four distinct sections, with dedicated online area joining women’s, men’s and kid’s sections.
The store has been designed to stand out as a unique shopping destination for Zara customers. It has a two-storey façade without shop windows on the first floor, providing a transparent view of the store’s interior architectural features and collections.
Many of the display tables have been removed, creating a more spacious look and feel. White walls and a white reflective ceiling also add to the bright, airy feeling.
The store has a dedicated area for the purchase and collection of online orders on the first floor. This online area features two automated online order collection points, serviced by a concealed area that can handle 2,400 orders simultaneously. Shoppers scan QR or PIN codes they receive when they place orders online. Behind the pick-up point, a robotic arm collects trays and organises the packages optimally according to their size, and delivers orders in seconds. The store features interactive mirrors equipped with RFID (radio frequency identification) that can detect a garment you’re holding and make outfit suggestions in the mirror.
Role of Franchising as a way of expanding a brand’s retail footprint:
In an ever-changing and increasingly demanding global marketplace, franchising has showed great resilience and sustained continued growth despite the economic and political challenges presented over the past decades. Franchising has historically proven to be a rather efficient way of expanding the market penetration and consumer basis of retail brands, both locally and internationally. This is so because it allows the brand owner, the franchisor, to expand its business faster and with less financial and human-resource investments, while at the same time ensuring the maintenance of the quality and operational standards of the brand, especially when compared to other structures such as trademark licensing, agency and setting up a local legal entity or joint venture with a local partner.
Important points to be kept in mind in choosing the right franchiser/ franchise:
Choosing the right franchise is about matching your personality, skills, experience and motivation to a particular franchise.
It’s about getting a good fit between you and the business. Below are a few recommended pointers to be kept in mind while screening prospective franchisees
Having an interest in entrepreneurship
Being able to work independently
Being well organised and proud of one’s personal presentation.
Being able to organize and motivate others to get things done.
Working effectively as part of a group.
Being attracted to continuous improvement.
Being trustworthy in giving accurate information.
Having a realistic understanding of the franchise relationship and background in retail business
Challenges/shifts in buying behavior in the retail industry:
There is no recipe to becoming a great CEO, the basic ingredients of a great CEO are intelligence, high level of energy, persistence, courage & great communication skills which helps others see your vision. In a fast-paced retail world; unpredictable, everchanging consumer behavior and an unrelenting demand for innovation are the major challenges faced by CEO’S today.
Different from the Rest:
Bringing latest fashion at affordable price in India & international market is what makes us mark our footprints in retail industry in India.
We at Deal Jeans consider ourselves as one of the leading fashion apparel brand with an exclusive positioning in the high fashion space. Presently the brand operates 23 EBO’S in India & 2 EBO’S overseas, further this count would increase to 15 stores in India & 5 stores overseas. Also, brand expansion towards online space in international market is been explored. We are further exploring South African markets along with middle east towards international expansion during the fiscal 18-19. In India, the brand is further expanding its foot prints in Tier III & IV cities as we foresee immense potential which could be capitalized considering the consumer acceptance towards brand’s offering in these cities.