RE­TAIL FRANCHISING: A POP­U­LAR MODEL FOR SUC­CESS­FUL BUSI­NESS EX­PAN­SION IN IN­DIA

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In In­dia, the cur­rent es­ti­mated mar­ket size of the In­dian fran­chise in­dus­try – a mar­ket­ing con­cept adopted by com­pa­nies for busi­ness ex­pan­sion– is $50.4 bil­lion, an in­crease from $13.4 bil­lion in 2012, ac­cord­ing to a KPMG and FAI re­port

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