Favorite Indian store on the parameters of Visual Merchandising, Interior Design, Windows Display, Lighting, In-store Technology & Engagement Drivers:
Manyavar. Started from 1000 sq ft office in Kolkata and now have presence in 6 countries, 160 cities and around 400+ stores in 8 years. Manyavar stores have attractive visual merchandising and awesome interior design. Most of their store has been designed with an open plan, they have different section for different types of clothes which can be easily visible from the central atrium. Interior design of their store gives classic & royal look and give customer high end retail experience.
Favorite global store on the same parameters:
ZARA. They practice fast fashiontrends move from the runway to stores within weeks. They use effective & efficient technology for quick supply chain. They have excellent interior of the store and their merchandised are placed in such a way that colour scheme compliments each other. Retail is about location and Zara always opt for best to best location whether on high street or in malls.