Rev­o­lu­tion­iz­ing In­dia’s Value Fash­ion In­dus­try

Easy­buy Rev­o­lu­tion­iz­ing In­dia’s Value Fash­ion In­dus­try

Images Retail - - CON­TENTS - – By San­deep Ku­mar

Land­mark Group’s youngest and most trend­ing for­mat – Easy­buy – is on a growth spree. With a clear mis­sion to tap op­por­tu­ni­ties in small towns and metro suburbs, serv­ing the big­gest con­sumer seg­ment of In­dia, the brand started its jour­ney in 2014 with its Ärst store in Karim­na­gar, Te­lan­gana to test the for­mat and re­ceived an ex­cel­lent re­sponse. The ac­tual jour­ney started in 2015 after re­fin­ing the for­mat based on con­sumer in­sights and to­day within 3 years it’s one of the fastest grow­ing value fash­ion for­mat in In­dia with 60+ stores pan In­dia. In­ci­den­tally, their 60th store which opened re­cently also ear­marked their Ärst store in Eastern In­dia. Easy­buy is the new buzz in the mar­ket which is rev­o­lu­tion­iz­ing the In­dian value fash­ion space in In­dia. Anand Aiyer, SVP & Busi­ness Head - Easy­buy (Max Re­tail Divi­sion) says “Our vi­sion is to be­come the most pre­ferred value fash­ion des­ti­na­tion for

Anand Aiyer, SVP & Busi­ness Head – Easy­buy (Max Re­tail Divi­sion)

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