The In­dian fash­ion re­tail in­dus­try has had a pos­i­tive year in terms of wel­com­ing new do­mes­tic, celebrity led and in­ter­na­tional brands in the coun­try. IMAGES Re­tail has cu­rated a list of some of the top fash­ion brands that de­buted in In­dia in the year 2018

Images Retail - - CONTENTS - – By IMAGES Re­tail Bureau with In­puts from Charu Lamba

A cu­rated list of some of the top fash­ion brands that de­buted in In­dia in the year 2018

In­dia’s fash­ion re­tail in­dus­try is poised to cross €85 bil­lion by the end of 2022. Ac­cord­ing to a Technopak study, the men’s share of the fash­ion mar­ket is sub­stan­tially higher than that of women, though the gap is re­duc­ing, and by 2022, both men’s and women’s share of the to­tal fash­ion mar­ket is likely to be 39 per­cent each. The kids seg­ment will ac­count for nearly 22 per­cent of the to­tal fash­ion mar­ket by 2022. Fig­ures aside, the In­dian con­sumer is also spend­ing more. In­creased dis­pos­able in­come and work­ing women are keep­ing the fash­ion re­tail in­dus­try in In­dia on a high. With these fac­tors in mind, it is safe to say that In­dia of­fers great op­por­tu­ni­ties for new do­mes­tic brand launches as well as for in­ter­na­tional brands. This was ev­i­dent in 2018, the year in which the In­dian fash­ion re­tail in­dus­try wel­comed a flurry of new do­mes­tic, celebrity-led and in­ter­na­tional brands into its fold.

We bring you a cu­rated list* of some of the top fash­ion brands that have de­buted in In­dia in the year 2018.

Usha Si­lai

Usha In­ter­na­tional, one of In­dia’s lead­ing man­u­fac­turer of sew­ing ma­chines, fans and home ap­pli­ances, launched a cur­tain raiser of the sus­tain­able fash­ion la­bel Usha Si­lai in col­lab­o­ra­tion with IMG Re­liance, through a pow­er­ful fash­ion for­ward ini­tia­tive #Reimag­ine fash­ion.

The ini­tia­tive aims to em­power women in ru­ral ar­eas with skills and re­sources to cre­ate clothes and ac­ces­sories that can be re­tailed in the ur­ban fash­ion mar­ket. The pro­ceeds gen­er­ated from the sales of these gar­ments un­der the Usha Si­lai la­bel will go back to these ru­ral women. This will not only cre­ate long-term op­por­tu­ni­ties for them but also give them an iden­tity within their cul­tural and so­cio-eco­nomic re­al­i­ties.


Tiger Shroff un­veiled a new ac­tive life­style brand called PROWL. The brand is jointly cre­ated and owned by Tiger Shroff and Mo­jostar. This is the first brand launch, for Mo­jostar, which is cre­at­ing a house of life­style brands with celebri­ties. For Tiger, this marks his en­try into the ac­tive life­style busi­ness, a space he is known for.

PROWL is a brand tar­get­ing young con­sumers who lead a high ac­tiv­ity life­style, and are con­stantly on the move. They reg­u­larly tran­si­tion from one ac­tiv­ity to an­other and want to look awe­some while do­ing it. PROWL aims to pro­vide func­tional yet highly stylish cloth­ing and ac­ces­sories to fit the tar­get con­sumer’s ac­tive life­styles. The brand cap­tures its pur­pose and propo­si­tion to con­sumers, in the tagline – ‘READY to MOVE.’

Ber­luti Paris

Ber­luti Paris, a lux­ury shoe brand from Paris, has en­tered the In­dian mar­ket in part­ner­ship with Be­quest Group.the bou­tique in DLF Em­po­rio dis­plays the com­plete life­style range of shoes, leather goods and ready-to-wear pieces amongst which are the em­blem­atic Alessan­dro shoes, Un Jour or Deux Jour brief­cases and Play­time sneak­ers. Ber­luti was es­tab­lished in Paris in 1895 and has been built by four gen­er­a­tions of shoe­mak­ers. In 2005 fine leather goods were in­tro­duced and a com­plete cloth­ing col­lec­tion fol­lowed in 2011.

Ray­mond Khadi - The Story Re­spun

Ray­mond has tied up with the KVIC board to sell khadi prod­ucts through a newly in­tro­duced brand called Ray­mond Khadi – The Story Re­spun.

As khadi is a dif­fi­cult fab­ric to work with, Ray­mond Khadi has ap­plied tech­niques and pro­cesses to make it wear­able and de­sir­able – be it in the terms of look and feel of the fab­ric, prints that the brand has in­tro­duced or the cuts and the sil­hou­ettes that the brand has done.

Ray­mond Khadi has an ex­pan­sive range of prod­ucts like trousers, short kur­tas, long kur­tas, band­hgalas, shirts and a lot more. The price range of the prod­ucts ranges be­tween ₹3,000-14,000.

Apart from EBOS of Ray­mond, the brand is avail­able at Ray­mond fran­chise out­lets, MBOS and ex­clu­sive brand out­let of Ray­mond Khadi.


Global footwear gi­ant, Bata, rid­ing on In­dia’s grow­ing de­mand for footwear that sup­ports a healthy and ac­tive life­style, has launched Power – its in­ter­na­tional sportwear brand in In­dia. Launched in 1971, Power is the in­ter­na­tional sports­wear brand from Bata.

It is de­signed in Canada and sold all over the world. Style, Tech­nol­ogy, Com­fort and Dura­bil­ity are the key qual­i­ties found in ev­ery Power Ath­letic shoe. Run­ners, team play­ers, fit­ness en­thu­si­asts, recre­ational ath­letes and ad­ven­tur­ers who de­mand tech­ni­cally ad­vanced footwear with su­pe­rior qual­ity and value can put their trust in Power.


The iconic Swedish lux­ury watch brand, GOS, formed a strate­gic al­liance with New Delhi based Ex­cedolux­u­ria, to re­tail GOS watches in In­dia.

Un­der this ex­clu­sive agree­ment, Ex­cedolux­u­ria, the Ul­tra Lux­ury Brand Dis­trib­u­tor & By Ap­point­ment Lux­ury Spe­cial­ist has ex­clu­sive mar­ket­ing and dis­tri­bu­tion rights for the GOS brand across the In­dian sub-con­ti­nent. This part­ner­ship es­tab­lishes Ex­cedolux­u­ria as the ex­clu­sive re­tail store and on­line part­ner for GOS watches in In­dia. With more than 80 per­cent of the GOS pro­duc­tion ex­ported out­side Europe, mainly to the United States, China & the Mid­dle East, GOS no­ticed a grow­ing in­ter­est from In­dia. GOS be­gan a search for a part­ner who un­der­stood the level of lux­ury GOS Watches of­fers and ap­pointed Ex­cedolux­u­ria as their ex­clu­sive rep­re­sen­ta­tive and con­sul­tant for GOS watches in In­dia.


Shilpi Gupta Surkhab, a Dubai-based high-end wom­enswear la­bel which ex­em­pli­fies the love for her­itage tech­niques and crafts­man­ship, was launched in In­dia.

‘Shilpi Gupta Surkhab’ is Shilpi Gupta’s po­etic ode to the won­drous world of art and de­sign, some­thing that has al­ways driven the creative in­stincts in her.

With its ‘cus­tomi­sa­tion trunks,’ the la­bel ad­dresses ev­ery fash­ion need of a woman who wants to make a chic turn and is much sought af­ter for its be­spoke tai­lor­ing ser­vices for lim­ited edi­tion cou­ture.


Brazil­ian brand Melissa, famed for its ‘fash­ion­able shoes,’ for­ayed into In­dia with its first ever flag­ship store at the DLF Prom­e­nade Mall.

The in­ter­na­tional brand has pres­ence in over 96 coun­tries in­clud­ing key fash­ion cities such as New York, Lon­don, and Hong Kong.

In­ter­na­tional de­sign brand Vivi­enne West­wood, one of the cham­pi­ons of fash­ion sus­tain­abil­ity, has been col­lab­o­rat­ing with the brand since 2008. The brand also col­lab­o­rates with Karl Lager­feld, Jean Paul Gaultier and many more.

Ted Baker

Bri­tish menswear, wom­enswear and ac­ces­sories brand Ted Baker for­ayed into In­dia in part­ner­ship with Aditya Birla Fash­ion and Re­tail Lim­ited.

All of Ted’s store in­te­ri­ors are be­spoke to their lo­ca­tion, tak­ing into ac­count the sur­round­ings and local cul­ture. Start­ing with the rich jewel tones in tra­di­tional In­dian dress, Ted has jux­ta­posed these with in­spi­ra­tion drawn from the Crown Jewels for a uniquely Bri­tish twist. Cre­ated us­ing tra­di­tional and lo­cally-sourced In­dian tex­tiles and em­bel­lish­ment, this is thor­oughly con­tem­po­rary take on Ted’s trav­els.

A di­a­mond for­ma­tion tim­ber floor wel­comes guests to the space, whilst the or­nate

ceil­ing fea­tures brushed and pol­ished brass three-di­men­sional di­a­mond shapes.

Fit­ting rooms have in­tri­cate printed wall­pa­per and are up­hol­stered in re­gal pur­ple with op­u­lent gold trims with wall-hang­ing jewel pen­dants. Props ref­er­enc­ing the Bri­tish monar­chy are dis­played in or­nate frames through­out the store. Red oak tim­ber-topped ta­bles with gold stylised legs make for ma­jes­tic fea­ture fur­ni­ture, while the re­main­ing pieces draws in­spi­ra­tion from royal jewels, en­hanc­ing the mag­nif­i­cence of the store and cre­at­ing a jewel-box back­drop for Ted’s won­der­ful new col­lec­tions.


TV’S pop­u­lar re­al­ity show Roadies’ ex-con­tes­tant-turned-vj-turned-ac­tor, Ran­nvi­jay Singh who has con­stantly floored us with his fash­ion fix and style picks; stepped into fash­ion cou­ture with his la­bel, Dis­rupt – Defy Or­di­nary. The brand-new fash­ion la­bel has been ex­clu­sively carved out keep­ing Ran­nvi­jay’s fash­ion sense – free, wild-spir­ited and orig­i­nal­ity – in mind.

The cloth­ing la­bel aims to ‘dis­rupt’ the fash­ion in­dus­try with styles that stand out from the crowd, are re­lat­able and dom­i­nate the streets. Es­pe­cially cater­ing to the mis­fits, go-get­ters and the in­de­pen­dent-minded, Dis­rupt is a brand that com­bines util­ity, street style, and qual­ity, es­pe­cially for all the ca­sual wear out­fits.

Cater­ing to both men and women, Dis­rupt of­fers shirts, graphic tees, hood­ies, jog­gers, den­ims and more! A feel-good com­bi­na­tion of vi­brant colours, quirky styles, and tech­niques, Dis­rupt aptly chan­nels the raw and rugged trade­mark of free-spir­ited style.

Just F

With an aim to bring the ‘F’ fac­tor back into fem­i­nine fit­ness, Mo­jostar joined forces with lead­ing Bol­ly­wood su­per­star Jac­que­line Fer­nan­dez to launch Just F, a fe­male-only fit­ness and fash­ion brand.

Just F is a move to re­de­fine the fe­male ac­tive-wear space in In­dia. A com­bi­na­tion of fresh de­sign, func­tion­ail­ity for fit­ness and trendy fash­ion Just F’s of­fer­ings are un­abashedly fem­i­nine. The prod­ucts have been de­vel­oped to meet the spe­cific re­quire­ments of the style-con­scious, trendy, and free-spir­ited 20-some­thing In­dian women. The brand has also paid great at­ten­tion to de­tail in terms of con­struc­tion and siz­ing, de­sign­ing prod­ucts which are bet­ter suited to the body type of In­dian women. Cross­over styling across the range helps women to fash­ion­ably achieve their fit­ness goals, while bring­ing the fun back into the mix.

Dis­ney & Me

Dis­ney & Me stores, cater­ing to lovers of Dis­ney, Marvel and Star Wars mer­chan­dise, have opened up in In­dia cour­tesy DLF Brands.

The stores carry ex­clu­sive fash­ion lines and a global range of toys and nov­elty items for kids be­tween 3-12 years. The stores fea­ture six uniquely de­signed, ded­i­cated zones bring­ing to life the dis­tinc­tive worlds of the pop­u­lar fran­chises — Dis­ney’s Mickey Mouse & Min­nie Mouse, Dis­ney Princesses, ‘Frozen,’ Marvel’s Avengers, Spi­der-man and Star Wars.

Miss & Chief

E-com­merce ma­jor Flip­kart has launched its in-house la­bel for kids, Miss & Chief. Aimed at kids in the age group of 2-10 years, the ‘Miss & Chief’ brand of­fers va­ri­ety from a mix of sporty ap­parel, colour­ful de­signs to princess party dresses. With the launch of Miss & Chief, the com­pany is look­ing to ad­dress the needs of its youngest fash­ion con­sumers while at the same time of­fer­ing great qual­ity and value for money. The brand also has a range of STEM toys rang­ing from re­mote con­trolled cars to mu­si­cal and ed­u­ca­tional toys.

Arvind Ready-to-wear

Arvind Lim­ited in­tro­duced its pri­vate la­bel ‘Arvind Ready-to-wear.’ As a re­sult of the brand’s drive to con­stantly in­no­vate and trans­form the fash­ion land­scape, the ready-towear col­lec­tion is crafted to ad­dress the need of the cus­tomer, who is look­ing to bal­ance aes­thet­ics and func­tion­al­ity.

Arvind Ready-to-wear is an amal­ga­ma­tion of el­e­vated es­sen­tials with global aes­thet­ics and con­tem­po­rary in­no­va­tion. The col­lec­tion of­fers a wide ar­ray of work-wear, leisure and cer­e­mo­nial wear.

As a brand, ‘Arvind Ready-to-wear’ pro­vides ad­vanced stretch­ables in the work wear cat­e­gory that ex­tend to the leisure line as well. The brand makes avail­able the best of ready to wear for men, through rev­o­lu­tion­ary four-di­men­sional tai­lor­ing in finely crafted blaz­ers along with light­weight, wrin­kle free and dressed up op­tions in work wear across cat­e­gories. The ver­sa­tile col­lec­tion for men fea­tures linen blaz­ers and bundis that are sewn to per­fec­tion, con­tem­po­rary and el­e­vated chi­nos, trendy fab­ric prints and a range of tex­tured, soft and linen-blend sum­mer plaids, at­tribut­ing to its multi-faceted her­itage.


The in­ven­tors of the foot­ball stud, hum­mel, stepped into the In­dian mar­ket. The brand has al­ready been run­ning a sub­stan­tial part of its pro­duc­tion from In­dia.

Cur­rently avail­able in In­dia on Jabong and Myn­tra, hum­mel is a Dan­ish footwear and sports­wear brand with deep roots in mak­ing shoes for foot­ball and hand­ball play­ers. Un­like most brands, which first look at China and then con­sider mov­ing into In­dia, hum­mel has de­cided to go the other way around. The brand has for­ayed in the e-com­merce space in In­dia to test wa­ters.


Fu­ture Style Lab, the de­sign stu­dio arm of Kishore Biyani’s Fu­ture Group launched the first store of its con­tem­po­rary In­dian life­style brand, An­ces­try, at Am­bi­ence Mall, Gurugram.

At An­ces­try, In­dian life­style and clothes are re-imag­ined based on key in­ter­na­tional trends. In­dian tex­tile de­tails are re­vis­ited and re­freshed. The col­lec­tion com­prises of ex­quis­ite Indo-western out­fits for both men and women. It is an amal­ga­ma­tion of the In­dian her­itage with a mod­ern twist, us­ing sus­tain­able ma­te­ri­als and ease cot­ton. Along with its cloth­ing line, the brand fo­cuses on or­ganic, eth­i­cal, and hand­crafted beauty and home dé­cor prod­ucts. The price range of the col­lec­tion ranges from Rs 3,000-7,000. An­ces­try tar­gets men and women who are self-as­sured, pro­fes­sion­ally com­pe­tent and cu­ri­ous to dis­cover. They rep­re­sent the evolv­ing face of con­tem­po­rary In­dia but are in­nately In­dian and driven by their cul­tural cap­i­tal to ap­pre­ci­ate de­sign and aes­thet­ics.


Italy-based sneaker brand Ylati has made its en­try in the In­dian mar­ket and Luca Martino, the founder of the com­pany, feels that the ‘promis­ing coun­try’ has lot of po­ten­tial for in­ter­na­tional brands like this one.

The brand has been brought to In­dia by Su­per­kicks. Ylati of­fers lux­ury sneak­ers at af­ford­able rates start­ing from ₹13,000.

Fifty De­gree

Fifty De­gree gives clas­sic yet ver­sa­tile sta­ple that could take cus­tomers from street wear to loung­ing at home, to even the most high-pow­ered board room meet­ing. The brand is cat­e­gorised into 4 styles: For­mals, Ba­sics, Sports and Ca­su­als (T-shirts and Po­los).

The brand has an ar­ray of ba­sic solid t-shirts that are crafted to help pa­trons go ef­fort­lessly from day to night with­out com­pro­mis­ing on their style.

Antony Mo­rato

Con­tem­po­rary Ital­ian fash­ion brand Antony Mo­rato in part­ner­ship with Iconic Fash­ion marked its foray to In­dia by setting up their first dis­tinc­tive store at Pal­la­dium, Mum­bai. Vi­brant and con­tem­po­rary, the brand’s tar­get is a new gen­er­a­tion of fash­ion-con­scious con­sumers who express their own iden­tity through cloth­ing. The col­lec­tion is de­signed to meet the needs of the New Man all through the day. The in­no­va­tive out­fits are the per­fect solution for men who are con­stantly look­ing for a mod­ern and dis­tinc­tive style.

Mec­ca­niche Veneziane

The Ital­ian lux­ury watch brand Mec­ca­niche Veneziane has for­ayed into the

In­dian mar­ket through an ex­clu­sive mar­ket­ing and dis­tri­bu­tion part­ner­ship with Ex­cedolux­u­ria. Mec­ca­niche Veneziane of­fers high-pre­ci­sion me­chan­i­cal watches with Swiss move­ments that are de­signed and man­u­fac­tured in Italy with the ut­most at­ten­tion to de­tail by skilled crafts­men. In the In­dian mar­ket, the brand in­tro­duced its com­plete range which con­sists of the se­ries: Nereide, Re­den­tore and Arse­nale mod­els. Po­si­tioned as an af­ford­able lux­ury brand, Mec­ca­niche Veneziane time-pieces are re­tailed in In­dia be­tween ₹45,000 and ₹75,000.

Heel & Buckle Lon­don

Af­ter suc­cess­fully hous­ing both ca­sual and for­mal footwear from some of the most revered in­ter­na­tional brands, Ber­leigh ex­tended their gamut of op­er­a­tions into man­u­fac­tur­ing with the launch of their first line of men’s footwear, Heel & Buckle Lon­don. Con­cep­tu­alised and de­signed by the team at Ber­leigh, the sig­na­ture la­bel ex­udes sar­to­rial el­e­gance, cou­pled with su­perla­tive qual­ity, con­tem­po­rary styles, sleek de­sign el­e­ments and un­par­al­leled com­fort.

Cater­ing to the quintessen­tially stylish man of to­day who is, per­son­al­ity and trend con­scious, Heel & Buckle Lon­don boasts of time­less clas­sic ad­di­tions that are a must fea­ture in ev­ery gen­tle­man’s wardrobe. Mar­ry­ing su­pe­rior crafts­man­ship with com­fort fit, it as­sures to evoke a sense of savoir faire.


Sri Sri Tattva, a lead­ing brand in the space of health and well­ness, has launched its new life­style brand BYOGI. BYOGI of­fers a range of eth­nic wear, yoga wear and ac­ces­sories for men, women and chil­dren. The brand en­deav­ours to bring a line of qual­ity cloth­ing at very at­trac­tive price points.

“For Sri Sri Tattva, work­ing on BYOGI is some­thing that has been close to the heart. Our pres­ence in the space com­pli­ments our goal to bring high qual­ity prod­ucts in the space of health, well­ness and life­style. We have al­ways been pas­sion­ate about val­ues of our an­cient cul­ture be it through the ben­e­fits of the science of Ayurveda, pro­mot­ing Yoga and Med­i­ta­tion and even tra­di­tional art and de­sign. Mak­ing the best avail­able to as many con­sumers as pos­si­ble will now also re­flect in our of­fer­ings through BYOGI,” said Te­jkat­pi­tia, CEO, Sri Sri Tattva.

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