Hu­man Re­source in Re­tail: Past, Present and Fu­ture

With ro­bot­ics trans­form­ing the work­ing of the sec­tor, 90 per­cent of the employers in the sec­tor are fo­cus­ing on reskilling their em­ploy­ees. The roles of the cashier, sales rep­re­sen­ta­tive, in­ven­tory as­so­ciate, and stock boy could also be threat­ened, wherea

Images Retail - - FRONT PAGE - – By San­jay Bak­shi, Founder-jorss

Em­ploy­ees are an in­te­gral part of re­tail­ing and emerge even more valu­able in mod­ern re­tail ow­ing to the obli­ga­tion of rep­re­sent­ing a re­tail brand. In­dia has seen tremen­dous growth in mod­ern re­tail over the years. Con­se­quently, over­all HR dy­nam­ics, em­ploy­ees’ role, their skill set, and per­for­mance de­liv­ery have been sub­jected to a con­tin­u­ous change. In­dus­try lead­ers and employers need to take stock of such HR de­vel­op­ments to make in­formed busi­ness de­ci­sions.

Fu­ture of HR in Re­tail

The re­port ‘Fu­ture of Jobs in In­dia: A 2022

per­spec­tive’ by NASCOMM, FICCI and EY re­veals that the fu­ture jobs in the coun­try will be de­ter­mined by in­ter­play of glob­al­i­sa­tion, de­mo­graphic changes and adop­tion of ex­po­nen­tial tech­nolo­gies by In­dian in­dus­tries. As a re­sult, in 2022, 9 per­cent of the workforce will be de­ployed in new jobs that do not even ex­ist to­day; 37 per­cent will be in roles that have rad­i­cally changed skill sets and only 54 per­cent will have their jobs un­changed. By the same year, around 10 per­cent of the es­ti­mated 600 mil­lion work­ers in In­dia will be in the or­gan­ised sec­tor and new-aged meth­ods in the agri­cul­ture while a sus­tained growth of the man­u­fac­tur­ing and ser­vice sec­tors are likely to add va­ri­ety of new and re­struc­tured jobs. The new forms of em­ploy­ment would in­clude con­tract em­ploy­ees in the in­fra­struc­ture sec­tor; mi­croen­trepreneurs, em­ployer-en­trepreneurs in tech­nol­ogy-en­abled mod­els (like free­lancers, SME ar­ti­sans, de­liv­ery work­ers, em­ploy­ees in start-ups); and, em­ployer-en­abled mod­els in the agri­cul­ture sec­tor.

Im­pact on Re­tail

Among the new and changed jobs in re­tail would in­clude work­ing with big data and blockchain, and their im­por­tance would only in­crease with the adop­tion of tech­nol­ogy. By the year 2022, of the 22 mil­lion em­ploy­ees work­ing in the re­tail sec­tor in In­dia, 5-10 per cent will have a job that doesn’t ex­ist to­day, and 25-35 per­cent will re­quire a new skill set. Nearly 15-20 per­cent of the cur­rent jobs in the sec­tor are threat­ened, and the max­i­mum im­pact of adop­tion of the tech­nol­ogy of jobs will be felt in ware­house man­age­ment. With ro­bot­ics trans­form­ing the work­ing of the sec­tor, 90 per­cent of the employers in the sec­tor are fo­cus­ing on reskilling their em­ploy­ees. The roles of the cashier, sales rep­re­sen­ta­tive, in­ven­tory as­so­ciate, and stock boy could also be threat­ened, whereas some new roles that will come up will be: re­tail data an­a­lyst, dig­i­tal imag­ing leader, IT process mod­eler, dig­i­tal mar­ket­ing spe­cial­ist and cus­tomer ex­pe­ri­ence leader.

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