For Silk, the jingle is our biggest brand identity. And for the first time this year we had a TVC where the protagonists were actually seen singing it on screen. This gave us the idea on getting more people to sing the song they love. So we roped in two of today’s popular youth talents Armaan and Shirley under the able guidance of the super talented Mr. Clinton Cerejo.
Client Services Director, Ogilvy & Mather