Impact - - CREATIVE ZONE -

For Silk, the jin­gle is our big­gest brand iden­tity. And for the first time this year we had a TVC where the pro­tag­o­nists were ac­tu­ally seen singing it on screen. This gave us the idea on get­ting more peo­ple to sing the song they love. So we roped in two of to­day’s pop­u­lar youth tal­ents Ar­maan and Shirley un­der the able guid­ance of the su­per tal­ented Mr. Clin­ton Cerejo.

Smita Pad­man­ab­han

Client Ser­vices Di­rec­tor, Ogilvy & Mather

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