COUNTDOWN BEGINS TO THE UNVEILING OF IMPACT’S 50 MOST INFLUENTIAL WOMEN LIST 2018 ON MARCH 22
The recent FICCI Frames 2018|BARC report, ‘The Changing Face of TV in India’ threw up some heartening numbers for the Television industry in India. TV penetration in India is now at 64%, up from 54% in 2013. However, while the Urban India penetration is at 87%, Rural lags behind at only 52%. At first glance, this shows that there is significant headroom for Television to grow in India. Two factors that led to the growth in rural India was DD Free Dish and the many FTA channels launches have ridden on this platform to much success. Also, the Southern markets remain strong with content consumption much higher than the Hindi Speaking Markets. Looking ahead, what will aid the growth is the under-penetration of Television in Rural areas, an opportunity to increase the time-spent on content consumption and the prospect of launching regional channels in the HSM space. For more details, read our cover story. *** For the longest time, the marketing communication for engine oil brands has revolved around the functional benefits of the products. However, to break away from the usual trend, engine oil brand Castrol has chosen to go the activist route for its advertising - this time for Castrol Activ, which primarily targets youth. The idea came from the insight that today’s youth believe in doing good and thus often get together to promote a cause. In our CMO interview this week, Kedar
Apte, Vice President - Marketing, Castrol India tells us why the brand decided to do something different and elaborates on the challenges associated with the category.
Anita Nayyar, CEO, Havas Media Group, India & South Asia and CEO, Havas Group, North recently completed 11 years at the group and to commemorate the occasion, her team at the agency came up with a book titled ‘A Decade+1 Together’. We talk to Nayyar about her journey, which has been a combination of ups and downs, the changes she has witnessed in the industry over the years, and changes that she has brought about at the agency that has helped it grow from a size of Rs 150 crore to Rs 4,500 crore today. Turn the pages to read more.
In our Unwind section this week, Sandeep Das, Co-founder and CEO of Scootsy, tells us of his love for all things mythological that prompted his first visit to Greece in 2009. Charmed by the country’s rich culture, architecture and history,
Das has since made three more visits to the country and believes there is more to discover. He recounts the many places he has visited during his trips to Greece, including the stadium in Athens where the first Olympics were hosted and the particular spot near Delphi made famous by the movie 300! ***
Meanwhile, the countdown begins to the unveiling of IMPACT’s 50 Most Influential Women list 2018 on Thursday, March 22 2018... Wait and watch to see who emerges at the top!